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Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How To Re-Brand Your Care Operator - And Embed A Clear Mission, Vision And Values
Manage episode 277704926 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction.
In this episode we examine:
- The process from beginning to end in setting a new and clear mission statement, vision and values
- How to re-brand, including the details and meaning of a new logo and colours associated with your operator.
- How to involve staff, including “roadshow consultations” when your leadership team hold events at your homes to familiarise themselves with your staff’s opinions and views, and conducting Facebook polls
- How to embed your mission, vision and values throughout all operations, including recruitment and hiring of staff
- How to know if your staff fully understand your mission, vision and values
- The role of PR and marketing, particularly promoting “good news” stories to the media
41 episodes
Share
Manage episode 277704926 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction.
In this episode we examine:
- The process from beginning to end in setting a new and clear mission statement, vision and values
- How to re-brand, including the details and meaning of a new logo and colours associated with your operator.
- How to involve staff, including “roadshow consultations” when your leadership team hold events at your homes to familiarise themselves with your staff’s opinions and views, and conducting Facebook polls
- How to embed your mission, vision and values throughout all operations, including recruitment and hiring of staff
- How to know if your staff fully understand your mission, vision and values
- The role of PR and marketing, particularly promoting “good news” stories to the media
41 episodes
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Similar to Care Home PR And Marketing Masterclass Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Brian Burns
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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