Artwork

Content provided by Jessica Scanlon and Kevin Ring, Jessica Scanlon, and Kevin Ring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Scanlon and Kevin Ring, Jessica Scanlon, and Kevin Ring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021

21:07
 
Share
 

Manage episode 284596757 series 2817486
Content provided by Jessica Scanlon and Kevin Ring, Jessica Scanlon, and Kevin Ring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Scanlon and Kevin Ring, Jessica Scanlon, and Kevin Ring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How do you balance a strategic plan and flexibility?

How can you plan for a year that already seems like it'll be unpredictable?

Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to have a successful year in business, even when things don't turn out like you expected (or wanted).

Business owners and decision-makers that lead teams and companies through 2020 saw many projects that weren't finished and deadlines that weren't met. This can be a very emotional experience as business leaders may find themselves reassessing their business's direction due to diminished demand (e.g. event venues), or even a disappearing audience (e.g. office workers).

Focus on the Goal, be Flexible on the Method

Although the means and methods might change, being solidly rooted in the end goal of meeting customers' needs will be a much more worthwhile perspective.

Don't Put It Off - Act Now

Stopping marketing and communication efforts with customers will disconnect businesses from their target audiences, losing points and making them much more difficult to win back.

Bottom Line for Winning in 2021

Key takeaways for surviving and thriving in 2021:

  • Stay alive
  • Understand the value that you provide
  • Don't hold too fast to your plans to deliver value
  • Remain flexible
  • Give yourself a break
  • Plan for success

Remember to focus on the big goal-the light at the end of the tunnel.

________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 284596757 series 2817486
Content provided by Jessica Scanlon and Kevin Ring, Jessica Scanlon, and Kevin Ring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Scanlon and Kevin Ring, Jessica Scanlon, and Kevin Ring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How do you balance a strategic plan and flexibility?

How can you plan for a year that already seems like it'll be unpredictable?

Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to have a successful year in business, even when things don't turn out like you expected (or wanted).

Business owners and decision-makers that lead teams and companies through 2020 saw many projects that weren't finished and deadlines that weren't met. This can be a very emotional experience as business leaders may find themselves reassessing their business's direction due to diminished demand (e.g. event venues), or even a disappearing audience (e.g. office workers).

Focus on the Goal, be Flexible on the Method

Although the means and methods might change, being solidly rooted in the end goal of meeting customers' needs will be a much more worthwhile perspective.

Don't Put It Off - Act Now

Stopping marketing and communication efforts with customers will disconnect businesses from their target audiences, losing points and making them much more difficult to win back.

Bottom Line for Winning in 2021

Key takeaways for surviving and thriving in 2021:

  • Stay alive
  • Understand the value that you provide
  • Don't hold too fast to your plans to deliver value
  • Remain flexible
  • Give yourself a break
  • Plan for success

Remember to focus on the big goal-the light at the end of the tunnel.

________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

  continue reading

26 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play