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Growth Journey – from Design School to Co-Founder of DTC Outer
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Are you looking for a Third Growth Option ℠ ?
What is Outer? How do you go from Rhode Island Design School to specialty retail to mass retail to co-founding a Series-A funded Direct-to-Consumer Brand? How is a Neighborhood Showroom a radically different new retail model?
Terry Lin takes us through his career, how he and Jiake met, started, and now run Outer. Along the way he shares with us how and why their retail model works.
13:29 – “The neighborhood showroom was equal parts innovation and necessity.”
14:35 – “There were three things happening… we wanted to incorporate: the sharing economy… UGC (user generated content), ratings, and social proof… and social media as the starting point in food, fashion, and furnishings.”
20:05 – “we’re finding that while the neighborhood showroom concept is a retail model… it’s also a sociological experiment.”
29:53 – “The times that were the most painful in my career were the times when I sucked at something… and that suck part made me work harder…”
35:50 – “…I find a lot of joy these days in giving back. Anything I can do to help anyone, feel free to reach out to [email protected]”
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
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