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Building a cyber-security brand
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The Talking TechComms podcast is back! In this episode, we sat down with one of our cyber-security clients, Noble, whos anomaly detection tool powered by deep learning sifts through tonnes of threat data and eases the burden on security analysts. Director of Marketing at Noble, Tala Baadarani, and our very own head of digital, Errol Jayawardene, sat down with our podcast host Sam Pudwell to talk cyber-security marketing and building an enterprise security brand. Find out what they had to say about jargon, transparency to prospective clients and the benefits of working closely with IT teams.
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