It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Making Your Customer Experience Remarkable w/ Dan Gingiss
Manage episode 313472793 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode of Flip the Switch features Customer Experience Coach, Keynote Speaker and Author Dan Gingiss. Dan's latest book, "The Experience Maker," comes out today, featuring his "WISE" framework and stories from 20 years of experience working with brands, including McDonald's, Discover and Humana. Throughout the episode, Dan and David discuss simple, yet remarkable ways to enhance your engagement with your customers.
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Show Notes
2:26 The Experiences Customers Want to Talk About
4:20 The Framework for Becoming "WISE"
6:45 Be “Witty”
12:05 Genuine Social Media Interactions - The Green Skittles Story
14:29 The Leaky Bucket - Pay Attention to Your Existing Customers
17:35 Applying Fan Concepts to Other Industries
21:41 It’s All About the Little Fixes
23:44 Be “Immersive”
25:50 What Do You Own and What Can You Influence?
29:32 Be “Shareable”
33:50 Meeting Customer Expectations Consistently
39:08 Be “Extraordinary”
45:13 Dan’s Billboard
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For more great stories on delivering a spectacular customer experience, check out Dan’s new book: The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share
Connect with Dan to share your feedback on the book or ask any customer experience questions:
Email | Twitter | LinkedIn | DanGingiss.com
-----
Today’s episode was sponsored by CheckdIn. Delivering training digitally to better equip your staff for game day.
Want more from EngageMint? Subscribe to our newsletter
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
Share
Manage episode 313472793 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode of Flip the Switch features Customer Experience Coach, Keynote Speaker and Author Dan Gingiss. Dan's latest book, "The Experience Maker," comes out today, featuring his "WISE" framework and stories from 20 years of experience working with brands, including McDonald's, Discover and Humana. Throughout the episode, Dan and David discuss simple, yet remarkable ways to enhance your engagement with your customers.
-----
Show Notes
2:26 The Experiences Customers Want to Talk About
4:20 The Framework for Becoming "WISE"
6:45 Be “Witty”
12:05 Genuine Social Media Interactions - The Green Skittles Story
14:29 The Leaky Bucket - Pay Attention to Your Existing Customers
17:35 Applying Fan Concepts to Other Industries
21:41 It’s All About the Little Fixes
23:44 Be “Immersive”
25:50 What Do You Own and What Can You Influence?
29:32 Be “Shareable”
33:50 Meeting Customer Expectations Consistently
39:08 Be “Extraordinary”
45:13 Dan’s Billboard
-----
For more great stories on delivering a spectacular customer experience, check out Dan’s new book: The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share
Connect with Dan to share your feedback on the book or ask any customer experience questions:
Email | Twitter | LinkedIn | DanGingiss.com
-----
Today’s episode was sponsored by CheckdIn. Delivering training digitally to better equip your staff for game day.
Want more from EngageMint? Subscribe to our newsletter
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
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Similar to Making the Fan
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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