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The Importance of Strategic Planning & Budgeting For Businesses of All Sizes
Manage episode 314996557 series 3272495
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Episode 3 features Business Strategy & Family Business Advisor/Sales & Marketing expert Larry Kirsch as well as two professors from the David Nazarian College of Business and Economics at California State University, Northridge – Dr. Lois M. Shelton and Dr. Daniel Degravel. Larry, Lois, and Daniel discuss what strategic planning is, the advantages of having a strategic plan, and how strategic planning ties into budgeting. The group closes with concrete steps to begin the strategic planning process and how to measure progress after implementation.
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