Onboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal

The Data-led Podcast

In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:
Ramli John, Director of Training Managing Director at ProductLed, Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow, Pulkit Agrawal, Co-founder and CEO at Chameleon, as they discuss in-app guides.

Successful trends for building in-app guides, how to build an effective in-app guide, the benefits of a short in-app guide, and how to decide between building an in-app guide or fixing a user experience problem directly.
Key points:

1. Go for shorter guides - make them relevant to what the user is trying to accomplish.
2. Use in-app guides to drive attention towards new or unused features, or key “aha!” moments.
3. In-app guides are a great way to test and experiment with communicating your product’s value in different ways, and by measuring the in-app guide’s success over time. Whenever you have an idea, instead of simply going and developing indirectly in the product, you can test it with an in-app guide.
4. You should always ask users if they want the in-app guide because some users simply don't.
5. There are amazing tools on the market that can enable you to build great in-app guides; remember that it’s time-consuming and requires a lot of effort, and not every user will interact with your in-app guide. But it will have a positive impact on those that do.

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