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You Made an API, Now Let's Talk Adoption Strategy feat. Keith Casey, Head of Go to Market Strategy at ngrok
Manage episode 316760080 series 2903333
Content provided by Stoplight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stoplight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In our latest podcast episode, we spoke with Keith Casey, Head of Go-to-Market and Product Strategy at Ngrok and Principal at CaseySoftware LLC. As an experienced API expert with more than twenty years of experience, Casey's on a mission now to help others create and consume amazing APIs. What sparked my interest in having Casey on the show was his recent blog post on API adoption and the pitfalls that come with it.
Casey explains how in the ideal world, users find an API, integrate it, and launch it (easy, right?). But often, API usage really follows a counter-intuitive pattern. This pattern follows three stages that Casey outlines as exploration, integration, and adoption in his piece API Adoption: The Dangerous Delay.
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https://stoplight.io/question/
74 episodes
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Manage episode 316760080 series 2903333
Content provided by Stoplight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stoplight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In our latest podcast episode, we spoke with Keith Casey, Head of Go-to-Market and Product Strategy at Ngrok and Principal at CaseySoftware LLC. As an experienced API expert with more than twenty years of experience, Casey's on a mission now to help others create and consume amazing APIs. What sparked my interest in having Casey on the show was his recent blog post on API adoption and the pitfalls that come with it.
Casey explains how in the ideal world, users find an API, integrate it, and launch it (easy, right?). But often, API usage really follows a counter-intuitive pattern. This pattern follows three stages that Casey outlines as exploration, integration, and adoption in his piece API Adoption: The Dangerous Delay.
Do you have a question you'd like answered, or a topic you want to see in a future episode? Let us know here:
https://stoplight.io/question/
74 episodes
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Similar to API Intersection
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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