))
Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials
Manage episode 320611565 series 3273085
Content provided by Jasravee Kaur Chandra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasravee Kaur Chandra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Asian Paints is one of the brands that’s built India. What are the key success factors, brand building best practices from the journey ?
How is Brand Livon from Marico, a great example of category creation?
What are some insights amongst emerging consumer segments (Millennials, Gen Z, Gen Alpha) ?
Aniruddha answers the above questions and more as he shares his learnings from 18 years of advertising, media and digital. Aniruddha Khandekar is Marketing and Brand Communications Expert who has been a senior management brand strategy lead at Leo Burnett, VMLY&R & Ogilvy.
Please connect with him on Linkedin https://www.linkedin.com/in/aniruddha-khandekar-047b873/ .
Email Aniruddha at [email protected]
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com
#asianpaintsmarketing #livonhairserum #brandstrategy
#branding101 #wahsunilbabu #Communicationcampaign #asianpaints #marketingstrategies #asianpaintsad
#advertisingstrategy #brandingstrategy #asianpaintsbusiness #livonmarico #generationalpha #generationalphapredictions
130 episodes
Share
