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LERA: How to Move a Legacy Firm Into the Future (w/ Carrie Villani, Doug González)
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Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both the firm and your individual career.
Interview Takeaways
- Share your network
- Business development is everyone’s job
- Keep in touch with clients
- Be consistent in marketing
- Align your goals with your firm’s
- Handle lead inquiries yourself
- Remind your network of your expertise
- Involve senior team members
- Be upfront about problems
- Learn the business of your business
- Be the one who reduces stress
- Grow from within
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