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159. How to pick a good niche for your consulting business

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Manage episode 323618270 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

> Click here to join the conversation on this episode in the Mindshare community.

A while back, I wrote a post arguing how specialization is simplification.

The article spawned a series of questions around how to find a niche, so I thought I'd do an episode covering just this topic.

In this episode, I talk about:

  1. Why you should niche (or not)
  2. Things to look for when picking a niche
  3. How limiting your focus increases your opportunities
  4. How and whether you should specialize in multiple niches
  5. Examples of horizontal and vertical specialization
  6. Why excluding industries is actually good for business
  7. Why the target is not always the market
  8. And a lot more!

If you're considering niching, I go deep on the topic in this episode so give it a listen.

—k

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 323618270 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

> Click here to join the conversation on this episode in the Mindshare community.

A while back, I wrote a post arguing how specialization is simplification.

The article spawned a series of questions around how to find a niche, so I thought I'd do an episode covering just this topic.

In this episode, I talk about:

  1. Why you should niche (or not)
  2. Things to look for when picking a niche
  3. How limiting your focus increases your opportunities
  4. How and whether you should specialize in multiple niches
  5. Examples of horizontal and vertical specialization
  6. Why excluding industries is actually good for business
  7. Why the target is not always the market
  8. And a lot more!

If you're considering niching, I go deep on the topic in this episode so give it a listen.

—k

  continue reading

202 episodes

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