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Bob William - The Differential Advantage in Marketing | EP#005
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Prof. Bob Williams - Provides seminars on leadership, business and market planning and strategy, career path consulting and executive coaching. Currently teaches Management, Strategy and Marketing at the undergraduate level and MBA level at The College of William and Mary.
Specialties: Branding, strategic planning, managing and leading high tech companies, business development and marketing.
In the podcast, he talks about -
How customers are the source of any business and hence marketing is the source of revenue generation, every other domain such as finance, accounting, investment even portfolio management seeds from the customers itself.
Future of marketing is purely based on data. AI is dipping into marketing.
Visualize the virtuous cycle of marketing through AI, customer and data relationship.
How is the differential advantage is helping the new age business models.
Learn about the 5th P - Participation
#lifetimevalue #marketing #digitization #podcasting #designthinking #branding
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