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Ep 325 - Hector Amaya: Sotol is Growing and Moving
Manage episode 331486103 series 1226571
Hacienda de Chihuahua is the biggest Sotol producer in the world. They embrace cognac style elements of production and fermentation to deliver a very elegant result. But as the world of Sotol changes, what can be done for sustainability and continued growth of the category? Hector Amaya, commercial sales at Hacienda de Chihuahua, discusses the increased expansion of global sales, while detailing the popularity growth of Sotol in the United States. We chat basketball, travel, language, and more.
367 episodes
Manage episode 331486103 series 1226571
Hacienda de Chihuahua is the biggest Sotol producer in the world. They embrace cognac style elements of production and fermentation to deliver a very elegant result. But as the world of Sotol changes, what can be done for sustainability and continued growth of the category? Hector Amaya, commercial sales at Hacienda de Chihuahua, discusses the increased expansion of global sales, while detailing the popularity growth of Sotol in the United States. We chat basketball, travel, language, and more.
367 episodes
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