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Ep 325 - Hector Amaya: Sotol is Growing and Moving

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Manage episode 331486103 series 1226571
Content provided by Mike Groener. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Groener or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Hacienda de Chihuahua is the biggest Sotol producer in the world. They embrace cognac style elements of production and fermentation to deliver a very elegant result. But as the world of Sotol changes, what can be done for sustainability and continued growth of the category? Hector Amaya, commercial sales at Hacienda de Chihuahua, discusses the increased expansion of global sales, while detailing the popularity growth of Sotol in the United States. We chat basketball, travel, language, and more.

  continue reading

367 episodes

Artwork
iconShare
 
Manage episode 331486103 series 1226571
Content provided by Mike Groener. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Groener or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Hacienda de Chihuahua is the biggest Sotol producer in the world. They embrace cognac style elements of production and fermentation to deliver a very elegant result. But as the world of Sotol changes, what can be done for sustainability and continued growth of the category? Hector Amaya, commercial sales at Hacienda de Chihuahua, discusses the increased expansion of global sales, while detailing the popularity growth of Sotol in the United States. We chat basketball, travel, language, and more.

  continue reading

367 episodes

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