39. Content Marketing and Fraud Fighting with David Weaver

The Data Sleuth Podcast

As fraud fighters, we can get so focused on fraud, investigations, prevention, awareness, and schemes that we forget it's important to tell people what it is that we do. In this week's episode, Leah interviews David Weaver, Senior Product Marketing Specialist for INFORM's RiskShield software, about the fraud fighting industry and recommendations for great content marketing. If you're a small business owner and looking for content inspiration, this is definitely an episode you don't want to miss!
David Weaver is the Senior Product Marketing Specialist for INFORM's RiskShield software. David's experience in marketing and communication includes the successful creation and implementation of a SEA, SEO, social media and content marketing strategy. His current focus is on combating fraud and other financial crimes while at the same time creating awareness about certain fraud schemes and sharing knowledge within this space. One method for doing so is his contribution to the #FraudFactFriday tag using both written and video content as well as the new LinkedIn Live function. He is also involved with all marketing activities for INFORM’s RiskShield software - a risk assessment, fraud prevention and AML compliance monitoring solution which provides unprecedented response time to the constant changing modus operandi of financial criminals.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidweaveraachen/
Follow David's #FraudFactFriday for articles and live stream content about fraud.

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