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A Brighter Perspective on Retail in 2023 with Tobie DePauw Part 1: Be Nice
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Kelly and Patrick invite Tobie DePauw (PeopleForBikes Ride Spot) to have a discussion about how retailers can find the silver lining amidst challenging circumstances like we’re facing in 2023 and make the most of the opportunities in front of them. Tobie shares his experience as a former retailer, giving glimpses of what’s possible when empathy, humility, and curiosity are driving interactions with customers. How can dealers ensure the long term health of their shops given short term challenges? What are some strategies for handling discounting this year? What role does community building play in long-term success? And how many people will show up for a mid-winter night ride in blizzard conditions?
Part two of the conversation will delve into specific best practices retailers can implement to engage riders this year, including referral programs, how to drive add-on sales and build community.
Follow this link to read The Silver Lining.
Learn more about Stewardship Retail by following this link.
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