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The Interview: Vuori VP of International, Andy Lawrence
Manage episode 371356799 series 3034969
Content provided by The Retail Exchange podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Exchange podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Interview Series, host Karl McKeever is joined by Andy Lawrence, VP of International of US-based athletic clothing brand, Vuori.
Inspired by California’s active, coastal lifestyle, Vuori was founded in 2015.
In September last year it launched into China, Hong Kong, Singapore, the Middle East, and Mexico, and opened its first UK store in London's Covent Garden.
In this episode, we explore the story behind the SoCal brand, the key challenges that the athleisure sector (and many other DTC brands) face to ‘win’ with consumers, and the company’s secrets to serving up a successful international growth strategy.
100 episodes
Share
Manage episode 371356799 series 3034969
Content provided by The Retail Exchange podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Exchange podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Interview Series, host Karl McKeever is joined by Andy Lawrence, VP of International of US-based athletic clothing brand, Vuori.
Inspired by California’s active, coastal lifestyle, Vuori was founded in 2015.
In September last year it launched into China, Hong Kong, Singapore, the Middle East, and Mexico, and opened its first UK store in London's Covent Garden.
In this episode, we explore the story behind the SoCal brand, the key challenges that the athleisure sector (and many other DTC brands) face to ‘win’ with consumers, and the company’s secrets to serving up a successful international growth strategy.
100 episodes
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Similar to The Retail Exchange podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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…
continue reading
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