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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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What the WWE and Sports Entertainment Can Teach Us About Category Design w/ Raj "Rajnation" Nathan
Manage episode 372211434 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Category Thinking is everywhere, and your ability to identify it in the wild will sharpen your skillset as a category designer.
And in this episode of #CategoriesInTheWild, we'll examine WWE's development of the "sports entertainment" category. It's a perfect case study that every category designer should learn from.
Join John Rougeux and Pablo Gonzalez in their conversation with Rajiv "Rajnation" Nathan as they explore why the WWE is one of the best modern examples of category design. They'll discuss:
- How new language was used to differentiate WWE from other forms of wrestling and even other sports.
- Why Wrestlemania was such an effective lightning strike and helped establish WWE as a staple of American culture.
- How changes in the technology allowed WWE to develop an entirely new different distribution channel and reach people at scale.
About our special guest:
Rajiv "Rajnation" Nathan is the founder and Chief Pitch Artist of Startup Hypeman, a Category Thinkers Community Ambassador, MMA ringside announcer, and pro wrestling aficionado.
When we saw Raj's LinkedIn post about how the WWE used category thinking to develop a multi-billion dollar organization, we knew he'd be the perfect addition to this conversation.
To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.
40 episodes
Share
Manage episode 372211434 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Category Thinking is everywhere, and your ability to identify it in the wild will sharpen your skillset as a category designer.
And in this episode of #CategoriesInTheWild, we'll examine WWE's development of the "sports entertainment" category. It's a perfect case study that every category designer should learn from.
Join John Rougeux and Pablo Gonzalez in their conversation with Rajiv "Rajnation" Nathan as they explore why the WWE is one of the best modern examples of category design. They'll discuss:
- How new language was used to differentiate WWE from other forms of wrestling and even other sports.
- Why Wrestlemania was such an effective lightning strike and helped establish WWE as a staple of American culture.
- How changes in the technology allowed WWE to develop an entirely new different distribution channel and reach people at scale.
About our special guest:
Rajiv "Rajnation" Nathan is the founder and Chief Pitch Artist of Startup Hypeman, a Category Thinkers Community Ambassador, MMA ringside announcer, and pro wrestling aficionado.
When we saw Raj's LinkedIn post about how the WWE used category thinking to develop a multi-billion dollar organization, we knew he'd be the perfect addition to this conversation.
To participate in our live podcasts and events, join our community for free at CategoryThinkers.com.
40 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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