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How To Build a Marketing Data Team with Simon Poulton
Manage episode 376965234 series 3466622
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We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them?
Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing the same thing now at Ignite Visibility, where he is the Chief Data Officer. Listen in as we explore:
- Who the first data hire should be
- Who are the doers, wooers, and gluers of the data team
- Benefits of hiring from outside the marketing analytics industry
- How teaching marketing basics is like learning to drive a car
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