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Alex Larsen - How to Scale Beta Programs, Virality, and Creating Value
Manage episode 378918020 series 3518055
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About Today's Episode:
On previous episodes of the podcast, we’ve talked to industry experts on how to build a program, who to recruit, and how testing has evolved over time. Today’s episode is all about taking it to the next level. Once you’ve established a program and built momentum, how do you get other teams to see the value in user testing? And more importantly, how do you get it to go viral, so that user testing happens everywhere across your organization?
Today's guest is Alex Larsen, Manager of Product and Customer Insights at Trimble Inc. With over 10 years of experience in beta testing, Alex has experience in not only starting a beta program from the ground up, but also building a team that impacts an entire organization. Throughout our conversation, he shared invaluable insights on every aspect of user testing, from how to get started in the field and engaging testers to the right kind of metrics to bring to stakeholders and more. If you’re looking to scale up your beta testing program, this is the episode for you.
About Our Guest:
Alex Larsen is the Manager of Product and Customer Insights at Trimble Inc. With over 10 years of experience in building beta programs in a primarily B2B capacity, Alex has led high performing teams in executing tests, removing roadblocks to success, and creating a thriving, engaged community of engaged customer testers. Alex is currently leading Trimble's Product and Customer Insights team, which manages user testing programs for stakeholders across Trimble's global footprint of supported products and industries, from commercial trucking to 3D modeling to farming and beyond.
Alex and his team are finding new ways to bring new value to new groups every day. With a passion for technology on the cutting edge, Alex explores new solutions and innovation with other user testing professionals. When he's not changing diapers and watching Bluey, he loves playing hockey and disc golf. Alex lives in Minneapolis, Minnesota with his wife and two children.
Timestamps:
(0:00) Intro
(1:42) Trimble and Alex's beginnings in user testing
(12:12) How user testing and support teams are fundamentally connected
(22:16) The value of user testing as a high-quality layer between customers and stakeholders
(25:31) Challenges in recession and beta testing in a high-stakes industry
(34:05) Customer stories and unique feedback
(40:16) Using KPIs, metrics, and "roadshows" to grow awareness of beta testing
(52:37) How to scale a beta program within a company using Centercode
(59:40) Maintaining a testing program's "internal brand"
(01:01:15) Grow effectively by creating a need for more resources first
(01:03:30) Key KPIs and strategies for beta program success
(01:12:42) The future of user testing and what are you passionate about in user testing
Guides & Resources:
Start beta testing today for free: https://www.centercode.com/
Beta Test Planning Kit: https://bit.ly/sw_plan_kit
Beta Recruitment Kit: https://bit.ly/recruit_kit
Beta Agreement Kit: https://bit.ly/agreement_kit
The Definitive Guide to Delta Testing: https://bit.ly/guide_to_delta
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