008: Value beats people pleasing every time - with Helen Perry

The BrandUp Podcast

We’re BACK! Welcome to Season two of the BrandUp Podcast, where we talk all things brand, brains and voice.

Today’s guest is Helen Perry, a marketing expert who helps creative people market their thing online. Helen is brilliant at helping people get the word out with smart, fad-free marketing that works.

In this episode we talk about:

• How hard it can be to talk about what you do (spoiler: even the pros find it tricky)
• Why providing true value in your content is more important than being likeable
• How the lessons we’ve learned about being likeable keep us busy but not profitable
• The power and profit of email marketing
• How to truly connect with your audience
• And how important it is to always be the same everywhere you connect with people

.

.

.

Helen Perry is an experienced marketer and former journalist who teaches busy, creative people to market their work online. She teaches her clients how to grow an engaged online community and rocking email list that supports their work.

Helen hosts the highly popular #Just Bloody Post It podcast, which is one of my favourites. I highly recommend you listen to here.

You can connect with Helen here and sign up here to receive her brilliant weekly email called The Switch here: https://podcasts.apple.com/us/podcast/008-value-beats-people-pleasing-every-time-with-helen-perry/id1601735726?i=1000633165661

If you’d like to talk to me about how to make marketing easier for your neurodivergent brain, drop me an email on [email protected] or connect with me on Instagram https://www.instagram.com/iamannedferguson/ or on LinkedIN https://www.linkedin.com/in/annedferguson/

I’m always open to talking about your brand, and how we can take what’s in your brain and share it, so your business can grow.

The BrandUp Podcast is produced by Decibelle Creative