))
Ep. 39 Is Retail Authentic in its Purpose? - with Gio Giacobbe (ACBC), and Jinder Kang (Netguru)
Manage episode 381599306 series 3525286
Content provided by Netguru. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Netguru or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How sustainable are the brands you purchase from? In the past, not many people will have asked this question, but things are changing.
Sustainability has become an increasingly crucial factor in purchasing decisions. According to a recent survey by IBM, 60% of consumers are willing to change their shopping habits to reduce environmental impact.
Nearly eight in 10 respondents indicate sustainability is important for them. Of those who say it is very/extremely important, over 70% would pay a premium of 35% more, on average, for brands that are sustainable and environmentally responsible.
Awareness and education have been key to this shift in consumer behavior. People are demanding more transparency from brands they buy from, thanks to the likes of ecolytiq.
In this episode of the new Disruption Talks series, Sustainability in Retail, Jinder Kang, Innovation Consultancy Lead at Netguru, and Gio Giacobbe, CEO at ACBC, talk about whether brands can stay authentic while being sustainable.
Hosted by Nat Chrzanowska.
…
continue reading
Sustainability has become an increasingly crucial factor in purchasing decisions. According to a recent survey by IBM, 60% of consumers are willing to change their shopping habits to reduce environmental impact.
Nearly eight in 10 respondents indicate sustainability is important for them. Of those who say it is very/extremely important, over 70% would pay a premium of 35% more, on average, for brands that are sustainable and environmentally responsible.
Awareness and education have been key to this shift in consumer behavior. People are demanding more transparency from brands they buy from, thanks to the likes of ecolytiq.
In this episode of the new Disruption Talks series, Sustainability in Retail, Jinder Kang, Innovation Consultancy Lead at Netguru, and Gio Giacobbe, CEO at ACBC, talk about whether brands can stay authentic while being sustainable.
Hosted by Nat Chrzanowska.
182 episodes
Share
