Building a Network-Powered Family Office for Impactful Investing with Judy Anderson-Firth Group CEO of Euphemia

First Cheque with Cheryl Mack & Maxine Minter

Summary

Judy Anderson-Firth, the Group CEO of Euphemia, shares insights into their investment strategy, including their focus on supporting diverse founders and making a positive impact on the Australian startup ecosystem. She emphasizes the importance of transparency and accessibility in the family office world and discusses the value of building a strong network and connecting founders within their portfolio. Judy also explores the concept of gracefully exiting failed startups and the potential for an "anti-accelerator" that rewards founders for pivoting and trying new ideas. She concludes by introducing the Euphemia Syndicate, a platform that provides access to unique deal flow and lowers the minimum check size for angel investors.

About The Guest(s)

Judy Anderson-Firth is the Group CEO of Euphemia, a family office that invests in fintech, climate tech, and women-led startups. She has extensive experience in the startup ecosystem, having previously served as the CEO of Startup Victoria, Australia's largest startup community for entrepreneurs.

Key Takeaways

• Euphemia invests in fintech, climate tech, and women-led startups, prioritizing founders from disadvantaged backgrounds.
• Transparency and accessibility are crucial in the family office world.
• Building a strong network and connecting founders within their portfolio is highly valuable.
• Celebrating and facilitating the graceful exit of failed startups can accelerate the growth of the ecosystem.
• The Euphemia Syndicate offers access to unique deal flow and lowers the minimum check size for angel investors.

Quotes

• "A failed founder is an experienced founder." - Judy Anderson-Firth
• "Australia is not doing a good job at the moment of celebrating and facilitating founders to gracefully exit." - Maxine Minter
• "If we make failing easier, more respectful, and celebrate the benefits, we'll move much faster as an ecosystem." - Maxine Minter
• "We've now built the Euphemia Syndicate... to share some of those deals and lower the minimum check size and share the love." - Judy Anderson-Firth
• "Cheryl, you're building an incredible platform, a piece of financial infrastructure for the startup ecosystem to unlock capital." - Judy Anderson-Firth

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