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The Mom Test: How Cannabis Beverages are Winning Over New Demographics with Blake Villa, President of Qwik Liquids

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Manage episode 395910816 series 3527989
Content provided by CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this podcast, host Sean Welsh interviews Blake Villa, the founder of Qwik Liquids, a company specializing in water-soluble cannabis beverages. Blake shares his journey in the cannabis industry, starting with his involvement in acquiring licenses for popular cannabis brands in California. He explains how he recognized the potential of cannabis beverages and eventually launched Qwik Liquids in May 2021. The inspiration behind creating water-soluble cannabis beverages came from his mom's positive experience with them, which led him to believe there was a market for a different demographic of consumers.
00:02:22 Water-soluble cannabis beverages are in demand.
00:10:17. Affordable cannabis beverages are needed.
00:14:21 Cannabis beverages are gaining popularity.
00:15:31 Consumer-driven market for cannabis.
00:20:25 Water-soluble technology for cannabis.
00:31:33 Importance of cannabis for women's health.
00:39:47 Legacy growers need business diversification.
00:44:07 California cannabis market is overpriced.
00:49:14 Cannabis industry needs less packaging.
00:57:02 Value human connection and empathy.

Subscribe and share this episode with someone who loves the CannaBiz!

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 395910816 series 3527989
Content provided by CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this podcast, host Sean Welsh interviews Blake Villa, the founder of Qwik Liquids, a company specializing in water-soluble cannabis beverages. Blake shares his journey in the cannabis industry, starting with his involvement in acquiring licenses for popular cannabis brands in California. He explains how he recognized the potential of cannabis beverages and eventually launched Qwik Liquids in May 2021. The inspiration behind creating water-soluble cannabis beverages came from his mom's positive experience with them, which led him to believe there was a market for a different demographic of consumers.
00:02:22 Water-soluble cannabis beverages are in demand.
00:10:17. Affordable cannabis beverages are needed.
00:14:21 Cannabis beverages are gaining popularity.
00:15:31 Consumer-driven market for cannabis.
00:20:25 Water-soluble technology for cannabis.
00:31:33 Importance of cannabis for women's health.
00:39:47 Legacy growers need business diversification.
00:44:07 California cannabis market is overpriced.
00:49:14 Cannabis industry needs less packaging.
00:57:02 Value human connection and empathy.

Subscribe and share this episode with someone who loves the CannaBiz!

  continue reading

50 episodes

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