Marketing Analytics for Hiring Success with Nicole Morgan, ResolutePR (Episode 65)

Jess Get Hired

Episode 65: Interview with Nicole Morgan, CEO/Founder of Resolute PR

In this episode of the Jess Get Hired podcast, host Jessica Fiesta George interviews Nicole Morgan, CEO/Founder of Resolute PR, about her journey to becoming a CEO and the challenges and achievements she has experienced along the way.

They discuss the benefits and challenges of leading an all-female team in a male-dominated field. Nicole shares insights from her workforce studies, including practical tips for retaining top talent in a competitive market. They also explore the connection between PR, marketing, and HR in shaping workforce culture and recruitment. Nicole concludes by discussing future projects and plans for her firm.

Highlights from the Conversation:

• Nicole Morgan shares her journey from being an intern to becoming the CEO of Resolute PR, emphasizing the importance of internships and seizing opportunities.
• She discusses the challenges and triumphs of leading an all-female team in a male-dominated industry, highlighting the value of transparency and flexibility.
• Nicole dives into her agency's workforce research studies, revealing insights into employee preferences and motivations, such as the desire for clear expectations and feedback mechanisms.
• The intersection of PR, marketing, and HR in shaping workforce culture and recruitment funnels is explored, with Nicole emphasizing the need for collaboration and creativity.
• A case study involving a successful campaign to attract workers to the manufacturing industry showcases the impact of PR and marketing efforts.
• Nicole underscores the value of partnering with marketing firms for targeted campaigns, trackable results, and staying ahead of industry trends.
• Practical advice is offered for C-suite executives and HR leaders seeking to bridge the gap between recruitment and marketing, emphasizing communication and mutual understanding.
• Key takeaways include the importance of employee investment, transparency, and adaptability in navigating shifts in the economy and workforce dynamics.
• Nicole previews upcoming projects, including future workforce studies, and invites audience participation to shape research initiatives.

Find ResolutePR: www.resolutepr.com

More info on the podcast: www.jessgethired.com