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Digital Attribution Made Easy: Connecting Banking & Retail Through Payments Media With SnippMedia's Tom Burgess
Manage episode 403313848 series 3522161
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Tom Burgess, the President of SnippMedia, joined Anne and Chris to share his thoughts on how CPGs can attribute in-store retail purchases by leveraging banks’ loyalty programs, and how retailers can also plug these same loyalty programs into their retail media networks.
In this podcast, Chris and Anne go deep with Tom on:
- The history of bank card loyalty programs and attribution
- How new digital media channels can power attribution by connecting banking apps and retail purchases
- How payments media allows banks to offer targeted deals and cash back to incentivize their card usage
- How CPGs, in particular, can now reach bank loyalty program members with offers at the point of purchase on their banking apps
- And ultimately how the whole process simplifies digital attribution by connecting ad views to store purchases
With 60 million engaged consumers on banking apps, payments media represents the potential for retail media to expand in innovative directions, linking financial services to in-store buying in a new win-win structure.
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