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Alex Berger: “Branding is What People Say About You When You’re not in the Room”
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I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. He's shepherded the visual translation of artists like The Critical and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way. I’m not gonna say this turned into a therapy session, but Alex did help me reframe this piece of the artist game in a way that was both empowering and actionable.
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