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3 Email Platforms That Get Segmentation Right and What's Missing From All of Them
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Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.
What You'll Learn:
- 1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time
- 4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses
- 8:55 - What feature Klaviyo lacks that makes it problematic for segmentation
- 11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms
- 14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments
- 17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign
- 21:25 - One critical segmentation feature that is missing across all three platforms discussed
Resources:
- Klaviyo
- ActiveCampaign
- HighLevel
- Drip
- Subscribe to the Automation Bridge YouTube Channel
- Start Your Automation Bridge Community Membership
- Watch the 3 Segments Webinar Training
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