Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation

Thinking Out Loud

#Tech #Cinema #CTAM #Business #Marketing

15:16

Gen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDSports: ted.com/sports TEDAI Vienna: ted.com/ai-vienna TEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.…

about a year ago 41:43

MP3•Episode home

Guest, Marcien Jenckes, president of Xumo shares insights into their holistic approach aimed at captivating audiences and monetizing content through advertising. Xumo's strategy spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels. Their swift adoption underscores the platform's appeal and effectiveness in addressing the dynamic demands of consumers and operators alike, making Xumo a leader in transforming the streaming experience.

57 episodes

Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation

Thinking Out Loud

published about a year ago

MP3•Episode home

57 episodes

#Tech #Cinema #CTAM #Business #Marketing

All episodes

Thinking Out Loud

1
Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans 35:31

12 days ago35:31

35:31

In today’s saturated content market, capturing attention is no longer enough, brands must earn participation. In this episode, host Vicki Lins sits down with AMC Networks’ CMO Kim Granito to explore how the company turns fandom into a strategic asset. From franchise-building to cross-platform engagement, Kim reveals how AMC Networks blends data, instinct, and premium storytelling to create brand experiences that drive growth, reduce churn, and strengthen value for AMC Networks and an expanding array of commercial partners.…

Thinking Out Loud

1
BritBox: Sharp Strategy, British Charm and Finding the Edge 31:06

9 weeks ago31:06

31:06

Diana Pessin, the marketing leader behind BritBox and host Vicki Lins discuss how BritBox is redefining British television for audiences globally through data-driven decisions to understand viewer preferences, the influence of fandom, how cultivating a passionate viewer base can drive engagement and brand loyalty, and innovative strategies that drive subscriber growth. Outrageous , the hit BritBox Original, is now playing and exemplifies the kind of bold programming fueling the platform’s success.…

Thinking Out Loud

1
From Studio to Stream: The New Wave of Entertainment Technology 33:49

37 weeks ago33:49

33:49

Guest Erick Opeka, President & Chief Strategy Officer at Cineverse, details the cutting-edge strategies shaping the future of entertainment. Erick breaks down Cineverse’s role as a full-service entertainment studio, their groundbreaking technology platform that’s revolutionizing content management, and the use of AI to optimize business. Tune in for Erick’s insights on the streaming-forward evolution of the industry and Cineverse’s vision for the future.…

Thinking Out Loud

1
How Anime’s Unique Storytelling Captivates a New Generation 26:32

41 weeks ago26:32

26:32

In a media landscape overflowing with choices, anime shines through with its distinct storytelling style that strongly resonates with audiences—especially Gen Z and Gen Alpha. Guest Gita Rebbapragada, Crunchyroll, and host Vicki Lins explore anime's compelling narratives and uncover why this genre creates such profound emotional connections. Discover how anime's storytelling is a powerful gateway to engage a loyal and expanding fanbase across media channels.…

Thinking Out Loud

1
The Engagement Equation: Navigating Choice Overload for Viewer Success 34:03

1 year ago34:03

34:03

Columbia Business School Professor Sheena Iyengar is a leading expert in the study of choice. In this episode, host Vicki Lins delves into how the explosion of streaming services and the era of Peak TV have provided consumers with an unprecedented array of options, often leading to decision paralysis and choice overload. Together, they explore the paradox of choice and discuss ways to validate consumers’ decisions to keep them coming back.…

Thinking Out Loud

1
Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation 41:43

1 year ago41:43

41:43

Thinking Out Loud

1
Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment 36:41

2 years ago36:41

36:41

Guest Kristin Dolan, CEO of AMC Networks, explores the dynamic trajectory of AMC Networks. Kristin shares her expertise in navigating the ever-changing media landscape by utilizing new technology, data, and information to engage diverse audiences through innovative distribution methods. Gain valuable perspectives on the challenges posed by content saturation and the influence of consolidation on media brands. Discover the success of the “AMC+ Picks on Max” programming experience, an impactful marketing partnership that not only commanded viewership but also fueled acquisition on AMC+. Join Kristin as she provides a sneak peek into the thrilling future of AMC Networks amid the ever-evolving media landscape.…

Thinking Out Loud

1
Fanning The Flames of Success: Fandom’s Insights on Cultivating Engagement, Fan-Driven Marketing, And Revolutionary Partnerships 49:19

2 years ago49:19

49:19

Stephanie Fried, CMO of Fandom, reveals the behind-the-scenes strategies that have elevated Fandom to a global enthusiast hub. Learn about successful collaborations and how Fandom is reshaping the landscape of interactive fan experiences. This episode delves into cultivating engagement, leveraging fan-driven content for unique marketing opportunities, and exploring the dynamic intersection of community building and marketing. Explore Fandom's impactful partnerships with media and entertainment companies and how they foster a mutually beneficial relationship for fans and the industry.…

Thinking Out Loud

1
Pixar to Play: Unlocking Brands and Storytelling in a Virtual Playground 25:18

2 years ago25:18

25:18

In this episode, Colin Brady, Chief Creative Officer, AMGI studios, a visionary executive who has not only left his mark at Pixar, working on beloved classics like Toy Story and A Bug's Life, but has now ventured into the realm of gaming, bringing a groundbreaking new style of animation with him. We also explore the exciting frontier of using AI to craft personalized and immersive experiences, where technology becomes a tool to weave intricate and dynamic narratives tailored to each individual. Our conversation delves into strategic partnerships forming between brands and TV shows, unlocking new possibilities to extend and complement their narratives through gaming and other communal experiences. It's a fascinating exploration of how different forms of media can converge to create richer, more interconnected worlds.…

Thinking Out Loud

1
Influencers Unleashed: Elevating Television Content and Brand Partnerships 49:33

2 years ago49:33

49:33

Get ready for a fascinating exploration of the intersection between influencers, television, brands, and technology that's shaping the future of entertainment. In this thought-provoking episode, host Vicki Lins and guests Jonathan Chanti and Paul Telner dive into how Viral Nation harnesses the power of artificial intelligence (AI) to protect both content creators and the brands they represent. And discover how influencers lend their unique perspectives, authenticity, and relatability to television content, breathing new life into traditional formats.…

Thinking Out Loud

1
Succeeding in a Ruthlessly Competitive Business 22:24

3 years ago22:24

22:24

What does it take to succeed in an over-saturated streaming world? According to guest Michael Wright, head of MGM+, it’s focusing on quantity, quality, and value. Michael asserts today’s sophisticated audience determines within five minutes whether they will keep a subscription after the free trial by quickly assessing three important things. Host Vicki Lins and guest Michael Wright discuss chasing people over profit, their recent acquisition by Amazon, and how Amazon’s resources and enthusiasm will guide awareness and subscriber growth.…

Thinking Out Loud

1
Turning The Pain Of What-To-Watch On TV Into A Fun, Fast, Free Experience 38:39

3 years ago38:39

38:39

Guest Stacy Jolna has a long career in changing how people watch TV. He was a founding executive for TiVo and most recently, the founder and CMO of Clix, a multi-platform streaming model. Jolna applies the three C’s to create new viewing experiences for the consumer – choice, control, and convenience. In our discussion, he explains how through human editorial curation and AI machine learning, Clix is providing a personal viewing experience for the consumer, exciting new advertising opportunities and partnerships across the streaming ecosystem.…

Thinking Out Loud

1
Navigating The Steaming Wars With A New, Collaborative Roadmap 38:16

3 years ago38:16

38:16

As the Streaming Wars evolved, we witnessed business models pull apart, sending parties to their respective corners, all trying to figure out what’s next. It became clear global scale is necessary to stay competitive, making co-productions a priority. Host Vicki Lins and guest Rebecca Glashow, CEO of Global Distribution for BBC Studios, discuss several topics including how through co-productions and partnerships, we are witnessing a resurgence of competitors also being colleagues, where working together can benefit individual businesses.…

Thinking Out Loud

1
The Charter Playbook: A Guide to Success 37:13

3 years ago37:13

37:13

Guest Tom Rutledge, chairman and chief executive officer of Charter Communications, has 45-plus years of industry knowledge and experience. A few of Tom's many leadership accomplishments include successfully merging four legacy cable companies, creating the game-changing Triple Play bundle, and most recently, announcing a joint venture with Comcast to create a new video platform. This insightful conversation covers what it takes to lead through change, how to execute a vision to win in a competitive marketplace, how to drive value to customers, and the challenges of aligning an organization post-merger, new technologies, the streaming business and more.…

Thinking Out Loud

1
There’s No Loyalty in The Digital Space 38:34

3 years ago38:34