Revolutionize Your Branding Strategy with Kate Macumber

Building the Abundant Woman

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Added two years ago

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Biscuits & Jam

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Shuai Wang’s Journey from China to Charleston 38:30

11 days ago38:30

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38:30

Chef Shuai Wang was the runner-up on the 22nd season of Bravo’s Top Chef and is the force behind two standout restaurants in Charleston, South Carolina—Jackrabbit Filly and King BBQ—where he brings together the flavors of his childhood in Beijing and the spirit of the South in some pretty unforgettable ways. He grew up just a short walk from Tiananmen Square, in a tiny home with no electricity or running water, where his grandmother often cooked over charcoal. Later, in Queens, New York, his mom taught herself to cook—her first dishes were a little salty, but they were always made with love. And somewhere along the way, Shuai learned that cooking wasn’t just about food—it was about taking care of people. After years working in New York kitchens, he made his way to Charleston and started building something that feels entirely his own. Today, we’re talking about how all those experiences come together on the plate, the family stories behind his cooking, and what it’s been like to share that journey on national TV. For more info visit: southernliving.com/biscuitsandjam Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 24:47

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About the Guest(s):

Kate Macumber is a Human Design Branding Specialist and the owner of Nurture Branding Company. With a background in printing and graphic design, Kate has found her passion in helping business owners, particularly holistic healers and spiritual practitioners, develop authentic brand strategies. She resides in Colorado Springs with her family and integrates individuals' unique energetics into their brand strategy, focusing on creating a visual identity that resonates with heart-centered businesses.

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In this episode of "Building the Abundant Woman," we are joined by Kate Macumber, who shares her insights into the intersection of branding and human design. Discover how incorporating your authentic self into your brand can transform your business and resonate deeply with your audience. We delve into the importance of creating a brand strategy that aligns with your personal strengths and energetics.

Kate discusses her own journey from working in a soul-draining job to embracing her expertise in human design and branding. She emphasizes the need for businesses to connect with their ideal client authentically and how understanding one's human design can facilitate that connection. By tapping into our unique blueprint, business owners can avoid burnout and shine in their true capacities. The episode uncovers the critical role of brand identity in representing one's personality and values, ultimately driving business success.

Key Takeaways:

Understanding your human design can significantly influence how authentically you present your brand.
Establishing a well-thought-out brand strategy is imperative in creating a sustainable business.
It's crucial to discern and say no to potential clients that don't align with your brand to make room for those who do.
An in-depth client persona helps in crafting personalized and impactful marketing messages.
Embracing and showing up as your true self is integral to building connections and growing a heart-centered business.

Quotes:

"It really helps you show up authentically when you look at your blueprint and you know, oh, that is me, I'm going to own it."
"When you shine through authentically, it just changes how people perceive you and how they connect with you."
"By saying yes to people that you don't feel aligned with, it also prevents them from finding their aligned service provider."
"When it starts with the heart, then nothing else matters."
"Out of the mouth, the heart flows."

Resources:

Kate Macumber's Instagram: @nurturebrandingco
Email: kate@nurturebranding.com
Website: Nurture Branding Company

We hope you found this episode to be as insightful and enlightening as we did. To delve deeper into her unique blend of human design and branding expertise, be sure to listen to the full episode. Stay tuned for more content like this, designed to help you tap into your authenticity and grow not only your business but enrich your personal growth as well.

33 episodes

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