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Major League Marketing with D.C. United's CMO: Lisa Franklin | Ep. 2
Manage episode 420864754 series 3571568
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What’s your favorite game day memory? Was it the stadium filled with crowds chanting? Was it the adrenaline rush while you were on the edge of your seat? Everything you experience on a game day is engineered by experts - from the build boards you see on your drive, to the music playing after a goal, and the food you eat in the stadium. These experts create an atmosphere that leaves you wanting more.
One such expert is Lisa Franklin. The current Chief Marketing Officer at MLS' D.C. United. Franklin shares with us her journey through the tech world and how those experiences help her shape the stories they tell at the club. She shares with us that no detail is too minute and gets into the nitty gritty of how to successfully share the sports market in a city with all the other Major Sports Leagues.
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