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EP239: Video Masterclass - Using NPS Data To Fine Tune Your CX Strategy
Manage episode 422505547 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces.
We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a strategic level, perhaps it’s not surprising to see this dischord.
In this 12 minute masterclass we break down how you should be using NPS on your ecommerce store to measure CSAT effectively and boost CX through proactive campaigns.
293 episodes
EP239: Video Masterclass - Using NPS Data To Fine Tune Your CX Strategy
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
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Manage episode 422505547 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces.
We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a strategic level, perhaps it’s not surprising to see this dischord.
In this 12 minute masterclass we break down how you should be using NPS on your ecommerce store to measure CSAT effectively and boost CX through proactive campaigns.
293 episodes
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Similar to Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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