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LikedGen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDSports: ted.com/sports TEDAI Vienna: ted.com/ai-vienna TEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.…
#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina
Manage episode 423053044 series 2909160
Content provided by Internet Marketing Podcast – SiteVisibility and Rough Agenda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Internet Marketing Podcast – SiteVisibility and Rough Agenda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.
In this episode:
07:42 Interjecting expertise - HubSpot checklist resource for content productivity.
12:15 Reddit & Quora - trend leads to SEO changes.
17:24 Content creation shifts to AI-driven information generation.
19:42 How focusing on middle and bottom of funnel content can drive business KPIs.
22:14 The importance of managing stakeholder expectations for traffic KPIs
Resources mentioned in this episode:
https://www.amsive.com/insights/author/lily-ray/
https://searchengineland.com/author/barry-schwartz
More about our guests:
Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.
Connect with Bianca here:
https://twitter.com/binksdoesseo
https://www.linkedin.com/in/bianca-anderson/
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.
Connect with Andy here:
https://www.youtube.com/orbitmedia
https://www.linkedin.com/in/andycrestodina/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
736 episodes
ShareManage episode 423053044 series 2909160
Content provided by Internet Marketing Podcast – SiteVisibility and Rough Agenda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Internet Marketing Podcast – SiteVisibility and Rough Agenda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.
In this episode:
07:42 Interjecting expertise - HubSpot checklist resource for content productivity.
12:15 Reddit & Quora - trend leads to SEO changes.
17:24 Content creation shifts to AI-driven information generation.
19:42 How focusing on middle and bottom of funnel content can drive business KPIs.
22:14 The importance of managing stakeholder expectations for traffic KPIs
Resources mentioned in this episode:
https://www.amsive.com/insights/author/lily-ray/
https://searchengineland.com/author/barry-schwartz
More about our guests:
Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.
Connect with Bianca here:
https://twitter.com/binksdoesseo
https://www.linkedin.com/in/bianca-anderson/
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.
Connect with Andy here:
https://www.youtube.com/orbitmedia
https://www.linkedin.com/in/andycrestodina/
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
736 episodes
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1 #731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock 1:02:21
1:02:21 Play Later Play Later Lists Like Liked1:02:21
Play Later Play Later Lists Like LikedIn this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success. In this episode: 10:06 Why log file analysis is essential for the SEO process. 17:50 Google Search Console crawl stats - reporting limitations and the alternatives. 27:46 Why understanding how the web works will deliver better results as an SEO 33:48 Quick content wins – how to quickly assess and optimise content for better impact. 47:40 How to optimise file loading for faster page speed. 53:55 SEO tools – advice on how to choose and get the best value for your money. More about our panellists: Simon Lesser – https://www.linkedin.com/in/simonlesser/ Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions. Paulo Andraus – https://www.linkedin.com/in/pandraus Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google. David Gossage – https://www.linkedin.com/in/david-gossage-54103240/ David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment. Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/ Beth is a Northern lass that has been working purely in Technical SEO for over two years. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont 1:02:06
1:02:06 Play Later Play Later Lists Like Liked1:02:06
Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel. In this episode: 05:00 Is video content essential for successful PPC campaigns? 11:24 Historical persuasion principles - why they still apply in the digital world. 30:17 Targeting flexibility and testing is the key to successful paid search campaigns. 36:33 The importance of compelling copy and visuals in paid advertising. 40:55 Using emotional storytelling - how you can create effective content based on emotional stories. 43:31 Social channels' wider effects on brand building. More about our panellists: Charley Brennand - https://www.linkedin.com/in/charleybrennand/ Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose. Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/ Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/ Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/ Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman 1:01:58
1:01:58 Play Later Play Later Lists Like Liked1:01:58
Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in! In this episode: 05:51 The importance of understanding AI’s strengths and weaknesses. 15:54 Using AI for planning content creation long-term, not just for short-term efficiency. 24:20 AI processes for content and workflow automation, saving time and adding value for clients. 36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation. 49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space. 59:21 Future predictions - the importance of using the right prompts is key to all AI. More about our panellists: Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/ Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/ Mike is the Head of SEO at 7DOTS, and a professional dork. Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/ Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries. Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/ Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin 1:02:28
1:02:28 Play Later Play Later Lists Like Liked1:02:28
Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike. In this episode: 07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach. 18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead. 31:08 Exploring potential content cross-pollination and the associated risks. 49:12 When it’s time to get a new website 53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned: https://www.screamingfrog.co.uk/seo-spider/ https://www.semrush.com/ https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlile Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/ Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seo Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more. Dave Cousin - https://www.linkedin.com/in/davecousin/ Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries 1:00:50
1:00:50 Play Later Play Later Lists Like Liked1:00:50
Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you. In this episode: 11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking. 25:00 How analytics data should influence strategy. 40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key. 41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics. 53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future. Resources mentioned: https://developers.google.com/analytics/devguides/collection/ga4 https://www.heap.io/ More about our panellists: Patrick Stox – https://www.linkedin.com/in/patrickstox/ Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor. Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/ Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. Gareth Beck – https://www.linkedin.com/in/garethb/ Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies. Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/ Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello 1:03:31
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Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you. In this episode: 24:33 Why simplifying and minimizing jargon builds trust. 31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas. 34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance. 40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives. 50:06 Why it’s important to trust in your product and have well-managed site. Resources mentioned: https://www.screamingfrog.co.uk/seo-spider/ https://cloud.google.com/generative-ai-studio https://chatgpt.com More about our panelists: Neha Khanna – https://www.linkedin.com/in/nkkhanna/ Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more. Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/ Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools. Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/ Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency. Lucia Dello – https://www.linkedin.com/in/luciadello/ Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson 1:02:52
1:02:52 Play Later Play Later Lists Like Liked1:02:52
Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you. In this episode: 01:15 How businesses can future-proof their content marketing and PR strategies. 08:40 Key metrics for measuring the success of content and how they differ based on the type of content. 16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts. 23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns. 38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR. Resources mentioned: https://www.reddit.com/ https://analytics.google.com/analytics/academy/course/5 Find out more about our panelists: Karim Adib https://www.linkedin.com/in/karimadib/ Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/ Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country. Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/ Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world. Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/ Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones 1:07:49
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Play Later Play Later Lists Like LikedIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you. In this episode: 06:08 Why link context is crucial for search optimization. 12:59 Link building analysis - Quality vs quantity. 17:23 How internal linking enhances search engine understanding. 32:25 Proactive outreach to journalists yields 63% more replies. 42:28 Using AI - communication, outreach, and summarizing. 53:37 Paying for links – why this is a bad idea for your strategy. 01:03:38 How analysing competition links can help determine your strategy. Resources mentioned: https://pressbooks.com/ https://justreachout.io/ https://ifttt.com/ https://www.midjourney.com Find out more about our panelists and connect with them here: Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/ Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through. Vince Nero - https://www.linkedin.com/in/vinnero/ Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. Dixon Jones – https://www.linkedin.com/in/dixonjones Author of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #723 How to Build Authority Online with Bianca Anderson and Andy Crestodina 25:40
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Play Later Play Later Lists Like LikedIn today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you. In this episode: 07:42 Interjecting expertise - HubSpot checklist resource for content productivity. 12:15 Reddit & Quora - trend leads to SEO changes. 17:24 Content creation shifts to AI-driven information generation. 19:42 How focusing on middle and bottom of funnel content can drive business KPIs. 22:14 The importance of managing stakeholder expectations for traffic KPIs Resources mentioned in this episode: https://www.amsive.com/insights/author/lily-ray/ https://searchengineland.com/author/barry-schwartz More about our guests: Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content. Connect with Bianca here: https://twitter.com/binksdoesseo https://www.linkedin.com/in/bianca-anderson/ Andy Crestodina is the co-founder and CMO of Orbit Media , an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. Connect with Andy here: www.orbitmedia.com https://www.youtube.com/orbitmedia https://www.linkedin.com/in/andycrestodina/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse 28:46
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Play Later Play Later Lists Like LikedIn today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you. In this episode: 05:15 Why understanding KPI's and testing is crucial in paid media. 09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success. 12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns. 14:17 How to drive platform use by focusing on social media metrics and user engagement. 20:53 Balancing art and science - How to navigate the intersection between platform data and analytics. Resources mentioned in this episode: https://www.dentsu.com/blog www.youtube.com/@eMarketingAssociation More about our guests: Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail. Connect with Julia here: https://www.iprospect.com/en/ca/ https://www.linkedin.com/in/juliavyse/ Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit , and founder of GivingForward.org , a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses. Connect with Kevin here: https://www.emarketingassociation.com/ https://www.linkedin.com/in/variousventures/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales 26:53
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Play Later Play Later Lists Like LikedIn today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you. In this episode: 03:18 Ad trends: automation, AI, privacy regulations and opportunities. 07:51 The balance between being creative and precise targeting in video formats. 14:08 YouTube and Google’s development of powerful video platforms. 18:54 How the ad industry has simplified their tools for ‘average’ users. 20:09 How marketers need to adapt to platform changes for increased ad revenue. Resources mentioned in this episode: Google Ads Help Centre https://support.google.com/google-ads Face to face events More about our guests: Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies. Connect with Cory here: https://variable.media https://twitter.com/coryhenke/ https://www.linkedin.com/in/coryhenke/ Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses. Connect with Jyll here: https://www.linkedin.com/in/jyllsaskingales/ https://jyll.mykajabi.com/newsletter-sign-up To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford 27:24
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you. In this episode: 04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility. 07:00 Why SEO professionals should be prioritising true marketing over algorithms. 16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms. 18:08 Improving website content for better search engine visibility can be an easy win. 20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations. Resources mentioned in this episode: Local Search Tuesdays by Greg Gifford Ricketyroo blog More about our guests: Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses. Connect with Amanda here: https://ricketyroo.com/ https://www.linkedin.com/in/amanda-j-96797686/ Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches. Connect with Greg here: https://searchlabdigital.com https://twitter.com/greggifford https://linkedin.com/in/greggifford To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse 30:02
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you. In this episode: 00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status. 10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation. 13:08 Exploring the formation of engaged communities. 16:48 The challenges of running in person events – maintaining integrity and comercialisation. Resources mentioned in this episode: https://self-compassion.org/ https://freelancecoalition.org/ More about our guests: Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO , a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon. Connect with Areej here: https://www.linkedin.com/in/areejabuali/ https://www.womenintechseo.com/ Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live , a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries. Connect with Kirsty here: https://www.linkedin.com/in/kirsty-hulse/ https://www.confidencelive.com/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #718 What You Need to Know About Google PPC Right Now with Kyle Johnson 28:54
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you. In this episode: 04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors. 09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data. 17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions. 22:42 New algorithms – why the use of exact match keywords is still relevant. Resources mentioned in this episode: https://searchengineland.com/ https://searchenginehubbub.com/ More about our guest: Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26 , providing support across strategy for partners, and developing his team. Connect with Kyle here: https://www.linkedin.com/in/kylecaliphjohnson/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
1 #717 How to Guarantee Content Success with Natalie Arney and Zoë Burke 26:41
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in! In this episode: 05:25 Taking the measurements – recommended tools to measure specific marketing metrics. 08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources. 13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands. 17:38 Why adaptation is important when catering for diverse audiences. Resources mentioned in this episode: https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/ https://coreupdates.com/ https://ellenforster.substack.com/ https://www.tiktok.com/@aliceisgratified More about our guests: Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO. Connect with Natalie here: https://nataliearney.com/ https://www.linkedin.com/in/natalie-arney-33844052/ https://twitter.com/__nca Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands. Connect with Zoe here: https://www.instagram.com/zoeburke_editor/ https://www.hitched.co.uk To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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1 #716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron 25:57
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in! In this episode: 06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles. 09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists. 11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content. 16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling. 19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue. Resources mentioned in this episode: The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books https://connective3.com/resources/ More about our guests: Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester. Connect with Olivia here: https://www.linkedin.com/in/olivia-bence-883260132/ With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors. Connect with Will here: https://www.linkedin.com/in/will-waldron-0b0088111/ https://connective3.com/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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1 #715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall 25:50
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you. In this episode: 06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency. 07:45 How does social media fit into brand ownership and responsibility? 13:00 Discussing leadership and thought leadership in organizations. 16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy. 19:22 Encouragement to explore new ideas and resources. Resources mentioned in this episode: How to build a story brand by Donald Miller https://www2.deloitte.com More about our guests: Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients. Connect with Annika here: https://seeker.digital/ https://www.linkedin.com/in/annika-haataja/ Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online. Connect with Kineta here: https://www.schoolofsocial.org.uk/ https://www.linkedin.com/in/kinetakelsall/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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1 #714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez 26:22
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you. In this episode: 03:46 Peace’s focus on Africa's leading presence as an emerging international market. 07:39 Why understanding cultural context is crucial for effective international campaigns. 12:59 Understanding the variations in each country's media landscape – what and how do they consume their news? 17:54 Why having a good network is essential when hiring local freelancers, especially translators. 20:23 Placing trust in agencies or freelancers for content localisation – get to know them first. Resources mentioned in this episode: https://www.lennysnewsletter.com / https://www.reforge.com https://www.tlcfreelance.com/newsletter More about our guests: Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator. Connect with Peace here: https://www.youtube.com/peaceitimiofficial https://www.linkedin.com/in/peaceitimi Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications. Connect with Laura here: https://www.linkedin.com/in/laura-miguez-843444115/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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1 #713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes 24:01
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Play Later Play Later Lists Like LikedIn today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you. In this episode: 07:41 Understanding Google's priorities in website searches. 11:16 Unique page content and SEO alignment analysis. 14:03 Why information architecture is important for website structure and on-site SEO. 20:09 Recognising customer needs, seeking resources for customer needs. Resources mentioned in this episode: Moz – Beginners Guide to SEO Web app design resource – patterns.dev More about our guests: Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets. Connect with Sally here: Linkedin.com/in/sally-r-seo www.seoinmotion.com Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce. Connect with Mark here: https://www.linkedin.com/in/mark-stanford-janes-4357a7129/ https://weareroast.com/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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1 #712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz 24:09
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Play Later Play Later Lists Like LikedToday we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you. In this episode: 06:02 Why some companies struggle to market products and seek guidance. 09:54 Comparing paid social and search platforms – Bing vs Google 12:34 Why it’s important to optimise your landing page and/or website 11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – Clickfunnels Mike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands. Connect with Veronica here: https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/ https://verorumor.com/ Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying. Connect with Ethan here: https://www.linkedin.com/in/ethan-lambert/ https://darkhorse.co/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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1 #711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha 27:10
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Play Later Play Later Lists Like LikedChima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode. In this episode: 06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI. 10:01 Using AI for daily data analysis and Chat GTP customizations. 15:51 Ethical and legal concerns regarding data protection and plagiarism. 20:02 Challenges of validating large language models' reliability. Resources mentioned in this episode: EverydayAi podcast Prime Prompt Polish ChatGPT course: https://podPPP.com Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’ More about our guests: Chima is a senior content marketing and strategy professional for Moz . She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally. Connect with Chima here: https://moz.com https://www.linkedin.com/in/chima-mmeje/ @chimammeje Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows. Connect with Luke here: https://twitter.com/Lgosh https://www.linkedin.com/in/luke-gosha/ @Lgosh To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris 32:52
32:52 Play Later Play Later Lists Like Liked32:52
Play Later Play Later Lists Like LikedIn this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in! In this episode: 08:10 Paid social ads - your invitation to new potential customers. 12:45 Why it’s important to consider ad placement and design for attention on different platforms. 14:11 Repurposing content, and reaching wider audiences through video. 19:56 Ads create sense of belonging and story. 21:49 How and why analysing target customers for best engagement is so important. Resources mentioned in this episode: Northbeam – weekly newsletter for platform data Thinkbox – video specific data insights/events More about our guests: Danielle is the Agency Marketing Manager at Revenue Growth Agency . An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Connect with Danielle here: https://www.linkedin.com/in/danielle-gipps-7aa098110/ Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies. Connect with Carla here: https://www.linkedin.com/in/carla-rovaris-793831b6/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu 24:23
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Play Later Play Later Lists Like LikedIn this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing. In this episode: 08:39 AI imagery - discussing trust and human instinct. 10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential. 15:17 Using AI to create graphic or animated content saves time but may lack human essence. 18:24 Prototyping for persuasion and experimentation, repurposing for investment. Resources mentioned in this episode: Search Engine Journal Story Worthy by Matthew Dicks Steal Like an Artist by Austin Kleon More about our guests: Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Connect with Karim here: https://www.clickthrough-marketing.com https://twitter.com/KarimAdibPR https://www.linkedin.com/in/karimadib/ Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation. Connect with Mauel here: https://twitter.com/manu_madeddu https://www.linkedin.com/in/manuel-madeddu To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer 27:05
27:05 Play Later Play Later Lists Like Liked27:05
Play Later Play Later Lists Like LikedIn this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone. In this episode: 07:30 The purpose of reporting is action-oriented. 09:32 Seeking examples for data-driven content strategy. 13:36 Questioning threshold for transitioning from Google Sheets. 18:10 Algorithms pace making insights difficult and needs monitoring. 20:53 Identifying opportunities and tools for business growth. Resources mentioned in this episode: Chat GTP https://chat.openai.com/auth/login Google sheet tips – blog by Ben Collins https://www.benlcollins.com/ More about our guests: Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day. Connect with Matt here: https://twitter.com/MattGreenwoodGS https://www.linkedin.com/in/matt-greenwood-53931094 Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden. Connect with Nabeel here: http://www.linkedin.com/in/nabeelt87/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan 30:12
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Play Later Play Later Lists Like LikedIn this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results. In this episode: 04:27 Research, writing, and personal qualities in learning. 11:51 Understanding customer emotions for effective content strategy. 15:28 Involving interviewees, preparing questions, showing impact. 20:42 AI's potential and ethical concerns. 27:22 The impact of unconventional inspiration. Resources mentioned in this episode: Into The Woods by John Yorke They Ask You Answer by Marcus Sherridan More about our guests: Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers. Connect with Araminta here: https://www.linkedin.com/in/aramintarobertson/ https://www.mintcopywritingstudios.com/ Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses. Connect with Fiona here: https://www.linkedin.com/in/fiona-brennan/ https://www.indiessentials.co.uk To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson 26:26
26:26 Play Later Play Later Lists Like Liked26:26
Play Later Play Later Lists Like LikedIn this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In this episode: 03:41 Discovering skills, interests, and transition to marketing. 07:28 Client insights are invaluable for marketing strategies. 12:09 Embrace moments, capture ideas, face challenges creatively. 16:54 Momentum and small wins lead to success. Resources mentioned in this episode: The E-Myth by E Gerber Quiet by Susan Cain Creativity Inc by Ed Catmull Trash Theory More about our guests: Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams. Connect with Andi here: https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk https://eximomarketingstrategy.com/ Threads @Andijarvis Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy. Connect with Katie here: https://www.linkedin.com/company/katie-lingo/ katie@katielingo.co.uk www.katielingo.co.uk To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson 25:38
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Play Later Play Later Lists Like LikedIn this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH . Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals. In this episode: 00:00 Trends in online PR and marketing. 05:57 Successful digital PR should involve more than just backlinks. 13:29 Journalists face intense pressure handling overwhelming PR. 14:47 Encouraging personalized journalist relationships. 19:54 Closing remarks: guests recommended resources. Resources mentioned in this episode: TikTok trends Flipboard Grapevine newsletter More about our guests: Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links. Connect with Cheryl here: https://www.linkedin.com/in/cheryl-crossley-57037264 https://www.idhlgroup.com/about/who-we-are Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds. Connect with Sarah-Jane here: X @sarahjanepr https:// www.wearenorth.co.uk https://www.linkedin.com/in/sarah-jayne-taylorson/ To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast . We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or via https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess 35:52
35:52 Play Later Play Later Lists Like Liked35:52
Play Later Play Later Lists Like LikedIn this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is giving 3 free resources for listeners of this podcast. Hit creativeagencysuccess.com/sitevisibility where you’ll find: A link to download Robert’s book, ‘The Practical Agency’ A guide to creating Capabilities Presentations The opportunity to book in an Agency Profitability Accelerator call Referenced in this episode: [Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q [Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2n Connect w/ Robert/Creative Agency Success creativeagencysuccess.com/sitevisibility Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough Agenda 31:24
31:24 Play Later Play Later Lists Like Liked31:24
Play Later Play Later Lists Like LikedIn this episode we’re joined by our former host, Kelvin Newman. Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK. …and it’s about to get even bigger. Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event. In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect. If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here. COMPETITION Kelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego. To enter, email Kelvin at kelvin@brightonseo.com with the subject line ‘Podcast Competition’ and note the day you want to attend in the email. Kelvin will keep the competition open for a week after this podcast airs, with winners being selected at random and contacted shortly afterwards. Connect w/ Kelvin/brightonSEO: us.brightonseo.com https://twitter.com/brightonseo https://www.linkedin.com/company/brightonseo/ https://www.linkedin.com/in/kelvinnewman Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #702 Mastering On-Camera Confidence & Screen Presence w/ Armando Leduc (Actor, Singer, Filmmaker & Owner of Leduc Entertainment) 59:47
59:47 Play Later Play Later Lists Like Liked59:47
Play Later Play Later Lists Like LikedIn this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc. Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens. In this episode we discuss: The benefits of adopting video recording tools like Loom Motivations behind his upcoming book, ‘Scaling’ The duality of life How to relax before going on camera Practising vs. publishing What is screen presence? Referenced in this episode: https://www.loom.com/ https://www.8figurefirm.com/ [Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw [Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters [Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ [Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y [Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8i Connect w/ Armando/Leduc Entertainment: https://www.leducentertainment.com/ https://www.youtube.com/user/sketchycharacters Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #701 The Benefits of Long-Term Agency Retainers for Clients 7:39
7:39 Play Later Play Later Lists Like Liked7:39
Play Later Play Later Lists Like LikedIn this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked. Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal 55:08
55:08 Play Later Play Later Lists Like Liked55:08
Play Later Play Later Lists Like LikedIn this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013. In the episode we discuss: The concept of mentorship vs. asynchronous mentorship The benefits of hiring pirates vs. romantics What’s not taught in business school? Creating your own roadblocks to force reevaluation of your products and services Immersing yourself in industry research to accelerate your growth Functionality that’s been critical to the reliability of GreenPal’s platform Referenced in this episode: [Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz [Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35 [Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW [Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0 [Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCj Connect with Bryan/GreenPal: https://www.yourgreenpal.com/ https://www.linkedin.com/in/bryan-clayton-a96b33214 https://www.instagram.com/bryanmclayton/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads. Referenced in this episode: https://bitly.com/ https://bitly.com/pages/products/qr-codes https://tinyurl.com/ https://short.io/ https://qrfy.com/ https://uqr.me/ https://apps.shopify.com/coupon-detective https://apps.shopify.com/promopirates https://apps.shopify.com/cleancart https://www.capterra.co.uk/ https://www.g2.com/ Connect w/ Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #698 Unleashing the Creative Potential of Your People w/ Claire Croft & Phil Lewis of Corporate Punk 51:48
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Play Later Play Later Lists Like LikedIn this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people. Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion. In the episode we discuss: How to create a culture that embraces change How to approach challenging conversations with a business partner How to respond when in receipt of feedback How to embrace creativity in business The importance of giving your people time to think Connect with Claire, Phil & Corporate Punk: https://corporatepunk.com/ Connect w/ Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy 46:43
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Play Later Play Later Lists Like LikedIn this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy. As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. In the episode we discuss: What is a Fractional CMO? When are the primary benefits of hiring a Fractional CMO? What skills make for a successful Fractional CMO? When is the right time to hire a Fractional CMO? Connect with Aimee/Bandwidth Strategy: bandwidthstrategy.com aimee@bandwidthstrategy.com https://www.linkedin.com/in/aimeehschuster Connect w/ Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility_ https://www.youtube.com/@SiteVisibility/ https://www.threads.net/@sitevisibility If you’d like to work with us, you’d like to feature on the podcast or you have a guest or topic recommendation, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #696 7 Tools To Boost Your Podcasting Workflow 8:21
8:21 Play Later Play Later Lists Like Liked8:21
Play Later Play Later Lists Like LikedIn this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient. Referenced in this episode: https://alitu.com/ https://www.remastermedia.com/ https://bouncecast.app/ https://www.castmagic.io/ https://www.chopcast.io/ https://www.clipgen.io/ https://choppity.com/ https://www.microsoft.com/en-us/microsoft-365/clipchamp https://www.headliner.app/ If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility. If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/ For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary 15:11
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Play Later Play Later Lists Like LikedIn this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy. Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden. You can find out more about director Doug Pray at https://dougpray.com/ . Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4 Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans 43:32
43:32 Play Later Play Later Lists Like Liked43:32
Play Later Play Later Lists Like LikedIn this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode, William discusses: What technology is encompassed within web 3.0? How to get start learning about web 3.0 platforms Examples of how brands are integrating web 3.0 within their marketing Referenced on this episode: https://decentraland.org/ https://www.playbook.com/ https://academy.binance.com/en https://www.reddit.com/r/CryptoCurrency/ https://www.reddit.com/r/CryptoMoonShots/ https://www.coinbase.com/learn https://superrare.com/ https://rarible.com/ https://veefriends.com/ https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh CONNECT WITH LITERAL HUMANS/WILLIAM: https://literalhumans.com/ https://www.linkedin.com/in/william-gadsby-peet/ CONNECT WITH SCOTT: https://www.linkedin.com/in/scottcolenutt/ CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://twitter.com/SiteVisibility For guest submission, suggestions, feedback and inquiries, email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today 7:17
7:17 Play Later Play Later Lists Like Liked7:17
Play Later Play Later Lists Like LikedIn today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude. If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.com If you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn't answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies. Marketing agencies can cover a lot of ground, but what can't they do? That's what I talk about in this episode. If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you. Email grow@sitevisibility.com or Tweet us @SiteVisibility . Or do something to us on Threads. Someone's got to. Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #691 Level Up Your Google Business Profile w/ Claire Carlile, Local Search Expert at BrightLocal 36:26
36:26 Play Later Play Later Lists Like Liked36:26
Play Later Play Later Lists Like LikedIn this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss: How to track Google Business Profile performance What's happening with Google Posts? Effective ways to secure Google reviews Referenced on this episode: https://supermetrics.com/ https://www.jepto.com/gbp-free https://www.clairecarlilemarketing.com/utm-tagging-guide https://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/ https://www.folly-farm.co.uk/ https://www.canva.com/ https://academy.brightlocal.com/ CONNECT w/ Claire/BrightLocal https://www.clairecarlilemarketing.com/ https://twitter.com/clairecarlile https://www.brightlocal.com/ CONNECT w/ Scott: https://www.linkedin.com/in/scottcolenutt/ CONNECT w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility grow@sitevisibility.com For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google. *A Request* If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice. Referenced in this episode: Google Business Profile: https://www.google.com/intl/en_uk/business/ Google Business Profile customer support email: googlebusinessprofile-support[at]google.com Connect w/ Scott: https://uk.linkedin.com/in/scottcolenutt Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ grow@sitevisibility.com https://www.youtube.com/@SiteVisibility/ Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event. You’ll learn: Why podcasts should be utilising and investing in video How YouTube has changed people’s TV habits Why audio podcasts will always have their place How the barrier to entry with podcasting has reduced significantly in recent years Some of the latest innovations in podcast advertising Why you might want to consider podcast trailers MENTIONED ON THE SHOW: Ian Forrester - https://uk.linkedin.com/in/cubicgarden Andrew Gold - https://uk.linkedin.com/in/andrewgold07 Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/ Will Njobvu - https://www.linkedin.com/in/william-njobvu/ CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk / https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.…
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The Internet Marketing Podcast
1 #688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart 35:47
35:47 Play Later Play Later Lists Like Liked35:47
Play Later Play Later Lists Like LikedOn today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: · What Addressable TV is · The requirements for businesses to use AdSmart · Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available · Why it’s important to test and learn with your ads and budget · Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever · Some of the common myths about modern TV advertising and why they aren’t true · Which sectors are most successful when it comes to modern TV ads · What Steve is really excited about when it comes to the future of TV advertising CONNECT WITH STEVE/SKY ADSMART · https://www.adsmartfromsky.co.uk/ · https://www.linkedin.com/in/steve-wild-90a58014/ · stephen.wild@sky.uk · https://www.adsmartfromsky.co.uk/case-studies-selection/ CONNECT WITH SCOTT: · scott.colenutt@sitevisibility.com · https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: · https://www.sitevisibility.co.uk / · https://www.youtube.com/user/SiteVisibility · https://twitter.com/sitevisibility · https://www.facebook.com/SiteVisibility · http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.…
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