How Would You Beat Your Own Product Ideas Using Jobs-to-be-Done?

How Would You Beat?

In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared talk about how it is important to beat your own product ideas.
07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.
10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.
14:14 Jay talks about some examples of why customers keep buying certain kinds of products.
21:43 Disruption and beating your own product ideas.
28:17 Finding the signal in your backlog.
31:11 Customers will also fire your ideas.
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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. Jay and Jared talk about how it is important to beat your own product ideas. (00:00:00)

2. Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad. (00:07:17)

3. Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment. (00:10:00)

4. Jay talks about some examples of why customers keep buying certain kinds of products. (00:14:14)

5. Disruption and beating your own product ideas. (00:23:43)

6. Finding the signal in your backlog. (00:28:17)

7. Customers will also fire your ideas. (00:31:11)