))
Lessons from Prime Day with Amazon's Jeff Cohen
Manage episode 434086575 series 3510739
Content provided by David Feinleib. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Feinleib or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs.
Jeff shares how his minors in Consumer Behavior and Sociology informed his professional marketing development (5:01), his experience in the eCommerce textbooks world (6:27), why it's important not to fear failure (17:08), what a day in the life at Amazon is like (22:19), and how Amazon has become much more than a conversion-focused platform (30:33).
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreycohen/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
79 episodes
Share
