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E-commerce Expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel Conversion Rates
Manage episode 434214944 series 3490109
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In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore
- How to monitor conversion across multiple brand and geographic channels
- Whether you should have a centralized database for multiple brands
- How to avoid going too far with personalization
- Whether loyalty programs are a worthy investment
88 episodes
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