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Virality, The Algorithm, Agencies & AI — Davis McCondichie
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Summary
In this episode, Liam interviews Davis McCondichie, co-founder of Swipe Labs. They discuss Davis' background, including his lawn care business and passion for photography, as well as his journey into the world of AI and advertising. Davis shares insights into writing scripts for YouTube videos and understanding human psychology to create engaging content. In this part of the conversation, Davis McCondichie and Liam discuss the importance of voice and personality in content creation, the preference for British accents, the use of female voice actors, and the impact of AI on scriptwriting. They also explore the concept of going viral, the components of virality, and the role of novelty and conversation. They touch on the cycles of old content becoming new again and the influence of algorithms on social media platforms. In this conversation, Davis McCondichie discusses the challenges and strategies of growing on social media platforms like Instagram and TikTok. He explains how platforms like Reels and TikTok penalize organic advertisements and incentivize paid ads. Davis also emphasizes the importance of creating high-quality content, building a community, and engaging with the audience. He shares insights from his experience at Swipe Labs and highlights the significance of communication and trust in client relationships. Davis concludes by expressing his passion for storytelling and advertising.
Connect with Davis — [email protected]
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