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Making Sense of Special Events for Nonprofits
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In this episode, Kari Anderson, a seasoned nonprofit executive and principal at Incite! Consulting, breaks down the complexities of organizing special events for nonprofits. With over 25 years of experience in the nonprofit sector, Kari offers her insights on how to effectively set goals, increase revenue, and convert event attendees into long-term donors.
Kari addresses the common hesitations nonprofits have about special events, such as staff hours, return on investment, and lack of planning. She provides practical advice on how to overcome these challenges and make your events successful and beneficial for your organization.
Key Episode Takeaways:
Setting and Achieving Event Goals: Learn the importance of setting clear goals for your event, whether it's for fundraising, marketing, or education. Kari emphasizes the need to align your event with your mission and target audience to maximize its impact.
Generating More Revenue: Discover strategies to boost revenue at your events, including leveraging sponsorships, engaging in friendly competition, and utilizing peer-to-peer fundraising. Kari shares tips on how to make giving easy and fun for attendees.
Converting Event Attendees to Donors: Gain insights into how to engage with attendees during and after the event to turn them into long-term supporters. Kari offers tips on building connections, acknowledging contributions, and following up promptly to maintain engagement.
Kari also discusses the importance of evaluating your event's success by setting metrics and gathering feedback from all involved parties. She encourages nonprofit leaders to continuously improve their events by freshening ideas and adapting to their audience's needs.
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