Building Your Online Brand: Gender, Authenticity and Vulnerability in Business

Techish

This week, Techish hosts Abadesi and Michael talk about the challenges of promoting yourself on social media while staying authentic. They dive into gender norms, entrepreneurship, pricing strategies, and balancing personal vs. business branding—all while navigating the pressures of social media.
Chapters
00:00 Promoting yourself on social media
09:50 Zero to a million: How to make (and keep) money as an entrepreneur
17:35 Building a personal vs business brand
21:15 Navigating social media, vulnerability, and business exposure as a woman
Extra Reading and Resources
- PLANTMADE is one of the 100 fastest growing businesses in the UK [Sunday Times].
- PLANTMADE founder: Ama Amo-Agyei (@amaa__official)
- Simmer Eats' healthy ready meals deliver filling dinners for the busy and the buff [GQ]
- Simmer co-founders: Simmy Dhillon (@simmydhillon_) and Jhai Dhillon (@jhaidhillon)

Real Talk About Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real...

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Chapters

1. Building Your Online Brand: Gender, Authenticity and Vulnerability in Business (00:00:00)

2. [Ad] Real Talk About Marketing (00:11:32)

3. (Cont.) Building Your Online Brand: Gender, Authenticity and Vulnerability in Business (00:12:18)