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Anchoring go-to-market process and methodology to the customer journey

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Manage episode 445156651 series 3607993
Content provided by Masami Cookson and The BTS Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Masami Cookson and The BTS Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

"There's a premium here on meeting the customer where they are. We can understand their buyer's journey, but if we don't adjust the resources that we need to bring at specific points, then it's a miss," says Barbara Adey, VP, in this episode of Fearless Thinkers. Barbara and Jason Davis, Senior Director, sit down with Rick Cheatham, CMO, to discuss their customer-centric approach to sales methodology and process.

For a transcript, click here.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 445156651 series 3607993
Content provided by Masami Cookson and The BTS Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Masami Cookson and The BTS Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

"There's a premium here on meeting the customer where they are. We can understand their buyer's journey, but if we don't adjust the resources that we need to bring at specific points, then it's a miss," says Barbara Adey, VP, in this episode of Fearless Thinkers. Barbara and Jason Davis, Senior Director, sit down with Rick Cheatham, CMO, to discuss their customer-centric approach to sales methodology and process.

For a transcript, click here.

  continue reading

58 episodes

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