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Content provided by Visix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Visix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Increase B2B Sales with Referrals
Manage episode 445275639 series 2517944
Content provided by Visix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Visix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications
B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails.
In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value.
- Learn the benefits and business case for B2B referral programs
- Hear about ad hoc, value-added reseller and managed referral programs
- Understand why your employees and customers may not be your best referrers
- Explore barriers like the babysitter effect and reputation risk
- Discover B.R.I.D.G.E – a quick guide to successful referral relationships
See the full transcript HERE
Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE
100 episodes
Share
Manage episode 445275639 series 2517944
Content provided by Visix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Visix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications
B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails.
In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value.
- Learn the benefits and business case for B2B referral programs
- Hear about ad hoc, value-added reseller and managed referral programs
- Understand why your employees and customers may not be your best referrers
- Explore barriers like the babysitter effect and reputation risk
- Discover B.R.I.D.G.E – a quick guide to successful referral relationships
See the full transcript HERE
Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE
100 episodes
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Similar to Digital Signage Done Right
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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