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Navigating PR for Startups | Interview with Sneha Saigal, CEO of Geek and Experts

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Manage episode 446292762 series 2818439
Content provided by Ryan Purvis, Heather Bicknell, Jayni Vaghela, Ryan Purvis, Heather Bicknell, and Jayni Vaghela. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Purvis, Heather Bicknell, Jayni Vaghela, Ryan Purvis, Heather Bicknell, and Jayni Vaghela or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ryan Purvis sits down with Sneha Saigal who is the founder and CEO of Geeks and Experts, a platform connecting startups and scaleups with fractional PR talent on a contract basis. They dive into practical PR strategies for seed to Series A/B companies, how to identify and connect with the right media outlets, and why building relationships with journalists is key. Sneha shares her insights on the art of telling an authentic founder story, leveraging earned media, and maximising the impact of PR without relying on paid features. Whether you're a startup founder looking to break into the media or an entrepreneur fine-tuning your brand messaging, this episode is packed with actionable advice.

Show links:

Sneha's LinkedIn: Sneha Saigal

Geeks and Experts website: geeksandexperts.com

Twitter: ⁠@theValuuMakers⁠

LinkedIn: ⁠@theValuuMakers⁠

YouTube channel: ⁠TheValuuMakers⁠

Email us: [email protected]

Visit us: ⁠www.valuumakers.club⁠

Be a guest: ⁠Sign up here

Amazing products to try out!

  continue reading

253 episodes

Artwork
iconShare
 
Manage episode 446292762 series 2818439
Content provided by Ryan Purvis, Heather Bicknell, Jayni Vaghela, Ryan Purvis, Heather Bicknell, and Jayni Vaghela. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Purvis, Heather Bicknell, Jayni Vaghela, Ryan Purvis, Heather Bicknell, and Jayni Vaghela or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ryan Purvis sits down with Sneha Saigal who is the founder and CEO of Geeks and Experts, a platform connecting startups and scaleups with fractional PR talent on a contract basis. They dive into practical PR strategies for seed to Series A/B companies, how to identify and connect with the right media outlets, and why building relationships with journalists is key. Sneha shares her insights on the art of telling an authentic founder story, leveraging earned media, and maximising the impact of PR without relying on paid features. Whether you're a startup founder looking to break into the media or an entrepreneur fine-tuning your brand messaging, this episode is packed with actionable advice.

Show links:

Sneha's LinkedIn: Sneha Saigal

Geeks and Experts website: geeksandexperts.com

Twitter: ⁠@theValuuMakers⁠

LinkedIn: ⁠@theValuuMakers⁠

YouTube channel: ⁠TheValuuMakers⁠

Email us: [email protected]

Visit us: ⁠www.valuumakers.club⁠

Be a guest: ⁠Sign up here

Amazing products to try out!

  continue reading

253 episodes

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