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How to Get Buy-in for Your Customer Advocacy Program
Manage episode 447380465 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Wondering how to get started with a customer advocacy program in your organization?
Whether you’re a marketer, product manager, or growth leader eager to bring customer advocacy projects to your 2022 strategy, it can be difficult to understand how to get started and earn support from the rest of your team. This is why we’re excited to welcome Jon Ashley to The Advocacy Channel. With over 20 years of experience developing customer advocacy programs for large companies in the UK, Jon brings a wealth of valuable knowledge and advice when it comes to kicking off a customer advocacy project.
In our final episode before the New Year, Jon and host Will Fraser break down how you can get company buy-in for your customer advocacy program, how to set realistic expectations and goals, and what to consider for the best results.
Connect with Jon on LinkedIn:
https://www.linkedin.com/in/jonashley/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at [email protected]
31 episodes
Share
Manage episode 447380465 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Wondering how to get started with a customer advocacy program in your organization?
Whether you’re a marketer, product manager, or growth leader eager to bring customer advocacy projects to your 2022 strategy, it can be difficult to understand how to get started and earn support from the rest of your team. This is why we’re excited to welcome Jon Ashley to The Advocacy Channel. With over 20 years of experience developing customer advocacy programs for large companies in the UK, Jon brings a wealth of valuable knowledge and advice when it comes to kicking off a customer advocacy project.
In our final episode before the New Year, Jon and host Will Fraser break down how you can get company buy-in for your customer advocacy program, how to set realistic expectations and goals, and what to consider for the best results.
Connect with Jon on LinkedIn:
https://www.linkedin.com/in/jonashley/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at [email protected]
31 episodes
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Similar to The Advocacy Channel: A Customer Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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