Transforming ideas into strategic content

The Powerful Content Podcast

Welcome to The Powerful Content Podcast

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!

How do you turn a content idea into something meaningful and strategic for your audience?

In this episode, Mel Daniels addresses the challenge of turning ideas into meaningful content and shares actionable steps to streamline the process of being more intentional. She discusses the importance of creating strategic content that engages your audience and moves them through the client journey.

Mel provides a detailed outline of steps including capturing initial ideas, refining them, ensuring they provide value, and sharing them effectively. She also touches on the concept of content creator archetypes to help listeners understand their unique approach to content creation.

Make sure you join Mel in her upcoming content planning workshop.

00:00 Introduction: The importance of strategic content

00:58 Welcome to The Powerful Content Podcast

01:58 Acknowledgement to Country

02:15 Turning ideas into meaningful content

04:05 The four Ps of consistent content

05:59 Capturing and refining your ideas

09:48 Organising and providing value

12:55 Sharing your ideas effectively

17:02 Workshop invitation

18:14 Connect and Work with Mel

Links mentioned in this podcast

• Content Planning Workshop
• A Year’s Worth of Content Mini-course
• The Content Effect
• Content Creator Archetype Quiz

If you enjoyed listening to this episode, then you’ll also love:

• Episode 20 – Abundant content ideas
• Episode 89 – The ultimate content idea generator
  

Ready to work with me?

• Buy my book The Power of Content

• Join my membership The Content Effect

• Work with me 1:1 with The Content Accelerator

• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.