The Future of Product Marketing, with Michael Hirsch

Neil Wilkins Podcast

#Business #Marketing #Digital #Strategy #Planning #Social #Media #Neil Wilkins #Health and Well-Being #Self-Improvement #Neilwilkins #Metaversemarketing #Marketingsustaiability #Communication

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

about a year ago 38:38

M4A•Episode home

The Future of Product Marketing, with Michael Hirsch

(Michael’s connection let us down in terms of audio delay, but this does not detract from a highly valuable and informative conversation. Please be patient.)

With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, Michael brings a wealth of knowledge and practical insights to his clients. His career spans across technology giants like T-Mobile, Qualcomm, and Sony, where he has driven groundbreaking product launches, grown existing businesses, and captured new markets.
In this conversation with Neil Wilkins, they explore why marketing has drifted into communications and digital, leaving product in its wake and how marketers waking up to the power of product marketing can steal a competitive advantage.

Connect with Michael https://www.breakapencil.com/

More content like this https://neilwilkins.online/category/mindful_marketing/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

546 episodes

The Future of Product Marketing, with Michael Hirsch

Neil Wilkins Podcast

published about a year ago

M4A•Episode home

The Future of Product Marketing, with Michael Hirsch

(Michael’s connection let us down in terms of audio delay, but this does not detract from a highly valuable and informative conversation. Please be patient.)

Connect with Michael https://www.breakapencil.com/

More content like this https://neilwilkins.online/category/mindful_marketing/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

546 episodes

#Business #Marketing #Digital #Strategy #Planning #Social #Media #Neil Wilkins #Health and Well-Being #Self-Improvement #Neilwilkins #Metaversemarketing #Marketingsustaiability #Communication

All episodes

Neil Wilkins Podcast

1
Digital Twins and AI Ghosts, with Steven Endacott 38:07

5 days ago38:07

38:07

Imagine your digital twin talking and interacting with family, friends and colleagues, after you die. Life's Echo is the brainchild of Steve Endacott, who talks digital twins, interactive avatars and AI life after death, in this fascinating conversation with Neil Wilkins. What do you think? Let us know in the comments. Find out more at Life's Echo http://lifesecho.co.uk Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Scaling Automation, with Satej Sirur 40:59

7 days ago40:59

40:59

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium. In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today. Connect with Satej Sirur https://www.linkedin.com/in/satejs/ Visit Rocketium http://rocketium.com Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 Visit Neil Wilkins Online http://neilwilkins.online…

Neil Wilkins Podcast

1
Building Relationships, with Larry Easto 42:42

9 days ago42:42

42:42

Larry Easto has over 40 years of experience in providing services, as a lawyer, consultant, writer, trainer and coach. As the author of over 30 books, Larry brings a wealth of ideas and wisdom to this conversation about building relationships, with Neil Wilkins. Larry and Neil discuss everything from surrendering, having faith, planning for temporary relationships and more, in this fascinating insight into building better relationships with ourselves and with others. Learn more at Larry Easto website http://larryeasto.com Connect with Larry on Linkedin http://linkedin.com/in/larryeasto/ More content like this and subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 Neil Wilkins website http://neilwilkins.online…

Neil Wilkins Podcast

1
Best AI Tools for Marketing 49:06

12 days ago49:06

49:06

Neil Wilkins discusses the best AI Tools for Marketing and how you can use specialist tools in an AI Stack to get optimum results in your marketing planning and outputs. Subscribe to the Neil Wilkins Podcast More Webinars like this at Cambridge Marketing College Connect with Neil Wilkins

Neil Wilkins Podcast

1
Overcoming Procrastination, with Chris Abdey 44:33

22 days ago44:33

44:33

Procrastination Coach Chris Abdel talks to Neil Wilkins about overcoming procrastination, the difference between procrastinating and prioritising and some of the pitfalls, and opportunities, of this crucial mindset. Connect with Chris on Linkedin Subscribe to the Neil Wilkins Podcast

Neil Wilkins Podcast

1
Inclusive Marketing Campaigns 36:45

26 days ago36:45

36:45

Creating Inclusive Campaigns: A Responsible Approach Learn to craft campaigns that resonate with diverse audiences and support inclusivity. This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth. More webinars like this at http://marketingcollege.com/events…

Neil Wilkins Podcast

1
Emerging AI Trends in 2025 48:31

6 weeks ago48:31

48:31

Neil Wilkins discusses emerging AI trends in 2025 and how these are impacting opportunities and challenges in our businesses, our marketing and our operations. This webinar is part of Cambridge Marketing College's fortnightly marketing webinar series http://marketingcollege.com/events Subscribe to the Neil Wilkins Podcast for more similar content https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
What GenZ Want, with Hana Ben-Shabat 42:18

7 weeks ago42:18

42:18

Hana is the founder of Gen Z Planet ─ a research, training, and advisory firm. She helps business leaders to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for insights with her commitment to support the integration of the next generation into society and into business As an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine, Hana is a sought-after speaker and business commentator and is the author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.Connect with Hana https://www.linkedin.com/in/hanabenshabat/ Visit GenZ Planet https://genzplanet.com/contact-us/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
How to do Email Marketing, with MV Braverman 41:33

8 weeks ago41:33

41:33

MV is the founder of Inbox Welcome, where she’s on a mission to make email marketing work for solopreneurs and small businesses, not against them. MV specializes in email deliverability and sender reputation—basically, the stuff that makes sure your emails actually reach the inbox. Her approach? She meets clients at their level, with a no-fluff, authentic style that’s all about tech made simple. If your email list is sleeping on its potential, MV’s here to wake it up and make it work for you.Email MV at mv@inboxwelcome.comMV's Website: https://inboxwelcome.com including 5 Reasons Your Emails Aren’t Reaching Inboxes (And How to Fix It)Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
AI Advertising, with Lisa Raehsler 38:29

8 weeks ago38:29

38:29

Lisa Raehsler is a PPC strategist and digital marketing thought leader with over 20 years of experience. Lisa is the founder of Big Click Co., where she’s helped hundreds of companies achieve their brand and growth goals through cutting-edge ad strategies, including paid search, social, and audience targeting. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, Lisa has also been a go-to columnist for industry publications like Search Engine Journal and a sought-after speaker at conferences worldwide.Connect with Lisa Raehslerhttps://www.linkedin.com/in/lisarockssem/https://thepaidmediamix.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Stakeholders and Marketing Responsibility 40:36

9 weeks ago40:36

40:36

Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events…

Neil Wilkins Podcast

1
AI Marketing Tools 47:19

9 weeks ago47:19

47:19

A webinar demonstrating the key AI Marketing tools that marketers can focus on today. In this webinar by Neil Wilkins for Cambridge Marketing College, we hear about:Research - PerplexityContent Creation - ChatGPTContent Editing - HemingwayImage Creation - GrokVideo Creation - SoraMusic Creation - SunoVisualisation - NapkinSEO - NotebookLMMeeting Management - FathomAgents - MakeAGI - Manusand why this might be the current definitive list of tools for marketers.…

Neil Wilkins Podcast

1
AI Data and Analytics, with Zeke Camusio 39:57

10 weeks ago39:57

39:57

84% of marketing professionals say that accurately measuring what drives their revenue is a top priority, but only 17% of them are actually tracking performance across all digital channels. Why?Zeke Camusio is a Stanford data scientist, entrepreneur and founder of Data Speaks, an AI-powered marketing analytics platform. He has helped over 200 companies make data-driven decisions to grow faster and reduce advertising waste.Connect with Zeke Camusio https://www.dataspeaks.ai/The Data Speaks Playbook (free PDF download) describes the framework we've perfected over the last 20 years helping hundreds of companies make data-driven decisions and achieve record growth.It details the analytics best practices required to produce accurate insights and how to act on them to accelerate business growth.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
AI Video, with Erich Archer 35:13

10 weeks ago35:13

35:13

Erich Archer is an Emmy Award-winning AI video specialist, creative media strategist, and innovator in generative AI tools. With nearly two decades of experience at the cutting edge of video production and storytelling, Erich has earned recognition as a thought leader who bridges the gap between creativity and technology. Connect with Erich Archer https://www.cgacreative.com/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
The Journey to AGI, with Cheryl Cunningham 34:43

10 weeks ago34:43

34:43

The Journey to AGII, in Conversation with Cheryl CunninghamCheryl Cunningham is the Founder and CEO of Huro AI, one of the Top 20 AGI Leaders, and an innovative voice in the emerging AI technology wave.Find out more about Huro AI https://www.huroai.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Ethics in AI Marketing 41:00

10 weeks ago41:00

41:00

The AI Ethics Framework for Marketers Fairness & Bias Prevention – Avoid discrimination in AI-driven decisions. Transparency & Explainability – Make AI processes understandable to users. Privacy & Data Security – Ensure responsible handling of consumer data. Accountability & Governance – Define who is responsible for AI decisions. The Future of Ethical AI in MarketingAI ethics is not just a compliance issue—it’s a trust-building strategy. Responsible AI will define the brands that last. “AI is the future. But the future must be ethical.” – Tim Berners-Lee More content like this at http://marketingcollege.com/events…

Neil Wilkins Podcast

1
Social Communication for Marketers, with Mario Wissa 43:04

12 weeks ago43:04

43:04

Mario Wissa is a social communication expert with a passion for helping individuals and organisations improve their communication skills. As a researcher, author, and public speaker, he has dedicated over 17 years to studying intrapersonal, interpersonal, and group communication. He’s authored three books on the subject and has traveled extensively, gaining valuable insights from diverse cultures and interculture communication.Connect with Mario Wissa https://mariowissa.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

Neil Wilkins Podcast

1
How to Increase Content Visibility, with Emily Aborn 42:31

12 weeks ago42:31

42:31

How to Increase Content Visibility, with Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. In this conversation we explore how to increase content visibility. Connect with Emily Aborn https://emilyaborn.com/instagram/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Ethical Marketing Made Simple 39:00

12 weeks ago39:00

39:00

Building Trust, Loyalty, and Long-Term Success through Responsible Marketing. Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations. More webinars like this at Cambridge Marketing College http://marketingcollege.com…

Neil Wilkins Podcast

1
Sustainability in the Marketing Mix 41:34

13 weeks ago41:34

41:34

Sustainability isn’t just about doing good, it’s smart wholesome marketing and business growth.Let’s explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we’ll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com…

Neil Wilkins Podcast

1
Building a Personal Brand, with Daniel Goddard 48:04

13 weeks ago48:04

48:04

With a background in entertainment, digital marketing, and AI networking, Daniel Goddard offers valuable insights for the audience. As a former soap star, turned tech entrepreneur, Daniel goes deep into personal and professional development concepts. If you are striving to break into entertainment, build a successful personal brand, start your own business, or master the art of networking, Daniel has the experience and expertise to guide you towards success. He understands the challenges of starting from scratch, building confidence, and pushing through adversity. Connect with Daniel https://www.underthein.com/ http://dysko.co Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

Neil Wilkins Podcast

1
Sustainability in the Tech Industry, with Brittany Hansen 42:17

13 weeks ago42:17

42:17

Brittany is a tech entrepreneur with special interest in marketing, sustainability, strategy, and global responsibility. Neil and Brittany answer questions like, “What strategies can brands adopt to thrive in today’s rapidly changing tech landscape?” and, “Is sustainability about saving the planet or is it a political agenda?” Whatever the challenges, this conversation evidences that balancing a clear ROI with sustainability is the way to go for all businesses. Connect with Brittany https://www.linkedin.com/in/brittany-a-hansen/ Brittany’s website http://www.viiision.com/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

Neil Wilkins Podcast

1
Data Mastery in AI Marketing 45:06

14 weeks ago45:06

45:06

Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.…

Neil Wilkins Podcast

1
What is AI Generated Content, with Kabir Hemrajani 46:02

14 weeks ago46:02

46:02

What is AI Generated Content, with Kabir HemrajaniKabir is a tech founder building a product for teams to scale this process organisation-wide, with truly outstanding results. He does this by sourcing context from the entire team, which leads to better content. Kabir’s insights add so much value in the answers to question around optimisation, creation, relevance and the human-centric approach to AI generated content.http://riffraff.aiRiff raff turns team Slack conversations into outstanding deliverables. Teams that use riff raff fully leverage AI, not just to work faster but to deliver exceptional work every time.This is a conversation that explores what is AI generated content, how to collaborate, where it fits in the client agency relationship and more.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Building a Membership Community, with Nathalie Doremieux 47:42

15 weeks ago47:42

47:42

Nathalie Doremieux helps women entrepreneurs build profitable businesses creating life changing E-learning experiences while generating recurring revenues (she helps them build online courses and membership sites that make money). Nathalie is a business strategist, marketing automation strategist and co-founder of New Software Marketing and The Membership Lab. In this conversation on the Neil Wilkins Podcast, Nathalie and Neil explore building communities, membership strategy and customer relationships through deep connection rather than simply scale. Connect with Nathalie https://themembershiplab.com/gift Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

Neil Wilkins Podcast

1
Planet Bonehead, with Bobby Donohue 52:34

15 weeks ago52:34

52:34

Bobby Donohue is the Founder of Planet Bonehead, a “Teacher Learning Center” to empower educators to confidently address climate change with young learners. His professional development courses offer certifications that cover climate change facts versus myths, innovative teaching strategies, lesson planning, and ways to integrate climate change across various subjects. Bobby is excited to launch “Planet Symposium”. These events will provide teachers with direct access to guest lecturers including scientists, environmental leaders, and frontline change-makers, offering firsthand insights necessary to prepare students for careers in green tech and STEAM fields. Planet Bonehead is used in classrooms across 86 countries, empowering the next generation to build a sustainable future. Visit Planet Bonehead http://planetbonehead.com Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online…

Neil Wilkins Podcast

1
Luxury Brand eCommerce, with Gabriel Karma 43:38

15 weeks ago43:38

43:38

Gabriel Kaam is the CEO and Cofounder of the KNR Agency in Paris. Since 2016, he was worked with some of the world’s biggest fashion, beauty and luxury brands to help them grow in e-commerce. Notable clients include LVMH, L’Oreal and Givenchy, giving Gabriel a deep insight into what we can all learn from luxury brand marketing. Neil and Gabriel discuss many opportunities including Gabriel's comment, "Customer feelings become data points." Connect with Gabriel https://www.linkedin.com/in/gabriel-kaam/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online…

Neil Wilkins Podcast

1
Responsible Marketing, Building Trust in 2025 42:55

15 weeks ago42:55

42:55

Building Trust in 2025 is a key element of Responsible Marketing. Understand why responsible marketing matters in 2025. Explore key theories underpinning responsible marketing. Learn actionable steps to implement transparency and authenticity. Review practical use cases and results. More webinars like this http://marketingcollege.com/events Connect with Neil Wilkins http://neilwilkins.online…

Neil Wilkins Podcast

1
Brain Fitness, with Arnold Beekes 44:51

16 weeks ago44:51

44:51

Most people cannot use their full potential, because they are limited by (mental & emotional) straitjackets. They are overwhelmed, feel not good enough and are not making a difference. This Brain Sickness is the consequence of living someone else’s life. You can dismantle the straitjackets by unleashing and using your uniqueness. Brain Fitness trains you to live your own life. Your wellbeing, performance and creativity will significantly improve. Neil Wilkins discusses brain fitness with Arnold Beekes in this fascinating episode of the Neil Wilkins Podcast. Connect with Arnold https://braingym.fitness/masterclass/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

Neil Wilkins Podcast

1
Marketing Personalisation, with Deanna Read 48:35

16 weeks ago48:35