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Product Targeting Strategies with Elizabeth Greene
Manage episode 452415571 series 3619400
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In this episode, my colleague Elizabeth Greene from Junglr agency shares the latest strategies for product targeting coming from her experience.
Topics we cover in this video:
1) comparison of results between category level and ASIN level targeting
2) how to run an auto campaign to discover whether product targeting or keyword targeting would work better for your product
3) learn the workaround way for negating products from product targeting campaigns
4) why is it recommended to target your own products?
5) how to decide which products to target
6) methods for targeting by brand and age range
7) selling complementary products through product targeting and unlocking the upsell potential for your product portfolio
8) methods for stealing market share from competitors
9) first results of using product targeting with sponsored brands campaigns
Have any questions? Contact Elizabeth at https://www.junglr.com/
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