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148. Authenticity & The Rise of the Knowledgeable Influencer

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Manage episode 453482253 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.

*****

Connect with Jake:

https://www.linkedin.com/in/jakekitchiner/

https://channelcrawler.com/

*****

Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

Time stamps:

Defining Influencers and Their Impact (00:01:19)

Influencers vs. Content Creators: Key Differences (00:02:16)

The Evolution of Influencers in the Fitness Industry (00:04:03)

The Importance of Expertise in Influencing (00:05:01)

Channel Crawler's Purpose and Origins (00:10:16)

Finding Fitness Influencers Through Channel Crawler (00:11:52)

Criteria for Sponsorship: What Brands Look For (00:14:14)

Engagement Over Follower Count: A Key Strategy (00:15:28)

Importance of Niche Expertise in Audience Engagement (00:17:58)

Linda's Experience with Fitness for Women Over 50 (00:18:16)

Comparing YouTube and Instagram for Brand Awareness (00:19:39)

Cost of Advertising on YouTube vs. Other Platforms (00:20:10)

Longevity of YouTube Content and Its Benefits (00:23:02)

YouTube as a Business Tool for Fitness Creators (00:27:03)

Building Relationships Through Consistent Content (00:32:51)

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 453482253 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.

*****

Connect with Jake:

https://www.linkedin.com/in/jakekitchiner/

https://channelcrawler.com/

*****

Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

Time stamps:

Defining Influencers and Their Impact (00:01:19)

Influencers vs. Content Creators: Key Differences (00:02:16)

The Evolution of Influencers in the Fitness Industry (00:04:03)

The Importance of Expertise in Influencing (00:05:01)

Channel Crawler's Purpose and Origins (00:10:16)

Finding Fitness Influencers Through Channel Crawler (00:11:52)

Criteria for Sponsorship: What Brands Look For (00:14:14)

Engagement Over Follower Count: A Key Strategy (00:15:28)

Importance of Niche Expertise in Audience Engagement (00:17:58)

Linda's Experience with Fitness for Women Over 50 (00:18:16)

Comparing YouTube and Instagram for Brand Awareness (00:19:39)

Cost of Advertising on YouTube vs. Other Platforms (00:20:10)

Longevity of YouTube Content and Its Benefits (00:23:02)

YouTube as a Business Tool for Fitness Creators (00:27:03)

Building Relationships Through Consistent Content (00:32:51)

  continue reading

140 episodes

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