))
Creative Solutions for Community College Marketing
Manage episode 454786929 series 3456794
Content provided by Bart Caylor and Caylor Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bart Caylor and Caylor Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives and dives into marketing strategies that not only engage diverse populations but also empower non-traditional students to feel confident in their educational journey.
Jeff also tackles common misconceptions about community colleges, revealing the power of storytelling to shift perspectives. From creative solutions for tight budgets to leading with adaptability in a rapidly changing world, this conversation is packed with practical tips and inspiring ideas for anyone involved in higher education marketing.
Join us as we discuss:
[03:20] Unique Strengths of Community Colleges
[06:20] Marketing Strategies for Diverse Populations
[10:31] Building Confidence in Non-Traditional Students
[11:03] Addressing Misconceptions about Community Colleges
[18:57] Leveraging Storytelling in Marketing
[22:11] Creative Solutions for Budget Constraints
[25:30] Leadership and Adaptability in Marketing
[34:46] Final Insights and Advice
This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].
---
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.
Hosted by Ausha. Seeausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
208 episodes
Share
