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149. Persuasion Simplified: Cracking the Conversion Code

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Manage episode 454818405 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency.

*****

Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 454818405 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency.

*****

Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

  continue reading

140 episodes

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