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9: How Great Property Data Saves Everyone Time and Money with Scott Larter
Manage episode 456612164 series 3607407
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EPISODE DESCRIPTION
In this episode, Bekim is joined by Scott Larter. Scott is the VP of Business Development at OPTA Information Intelligence, and is also the VP of Data Solution Sales at FCT (First Canadian Title). OPTA and FCT entered a partnership in 2020 to focus on building data products for the mortgage industry, amassing a database of 18 million residential and 7 million commercial properties across Canada. In 2024, Scott became the Co-Founder and CEO of BrokerBot, a lead conversion and customer engagement solution with monthly real estate market values sent directly to a customer's email, putting a spotlight on the Broker.
Scott is here to discuss:
→ The path he took to get to where he is today, the lessons he learned from bartending and cold-calling, and what keeps him motivated in his career.
→ The importance of property data in the mortgage and insurance industries, why individual brokers should be investing in data, and how you can leverage it for a better client experience.
→ What automated valuation models (AVMs) are, the difference between an AVM and an appraisal, and how hybrid appraisal solutions can lead to faster approvals.
OPTA Information Intelligence Website: www.optaintel.ca
FCT Website: www.fct.ca
BrokerBot Website: www.thebrokerbot.ca
BrokerBot LinkedIn: @BrokerBot
BrokerBot Instagram: @brokerbot_canada
Scott Larter's Email: [email protected]
Scott Larter's LinkedIn: @ScottLarter
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