Ep.8 : Pioneering Passion in Podcasting w/ John Asante

Beyond The Threshold: Black Voices in Media

Text Beyond the Threshold w/ your thoughts or questions!

In this episode of Beyond the Threshold, host Sidney Evans is joined by John Asante, a Ghanaian American, award-winning independent audio producer, showrunner, and consultant based in Los Angeles.
John has produced and developed over 30 podcasts for various outlets, including HBO, Netflix, Hartbeat, Audible and Imagine Entertainment and worked for companies such as Street Studios, Neon Hum Media, and Stitcher.
Also, John independently hosted and produced Play It Back, a podcast telling stories of how music lovers discovered the songs that have changed their lives.
In this episode they discuss:
- His time at WRAS and Sirius XM that shaped his skills and passion for audio.
- How he adapted his public radio skills to the podcasting landscape.
- Navigating the freelance landscape as a minority in the audio industry.
- Setting rates and the importance of networking.
If you enjoyed this episode, please subscribe to our podcast and leave us a review!

Love the Show? Please consider a donation to help us keep the podcast going.
How to support & connect with Sidney

Check out more of Beyond the Threshold
Book a free discovery call
Podcast Audit/Consultation
Instagram & Threads
Linkedin

How to support & connect with John

Website
Linkedin
Threads
Twitter
Instagram

Chapters

1. Ep.8 : Pioneering Passion in Podcasting w/ John Asante (00:00:00)

2. Spotlight on Black Audio Industry Pioneers (00:00:01)

3. Transition From Public Radio to Podcasting (00:10:58)

4. Building Relationships and Setting Rates (00:22:44)

5. Navigating Independent Audio Production Industry (00:35:46)

6. Empowering Black Audio Industry Growth (00:43:24)

7. Favorite Music and Media Memories (00:47:21)